COMPETITIVE LANDSCAPE
Britânia and Mondial lead, and together dominate volume sales
Food preparation appliances in Brazil has a moderately concentrated competitive landscape, with the top two companies, Britânia Eletrodomésticos SA and Mondial Eletrodomésticos SA, holding significant shares of retail volume sales, at 28% and 27% respectively in 2025. The competitive landscape became more concentrated over the period from 2020 to 2025, as Britânia’s share increased by one percentage point, with Mondial's share increasing from 22% to 27%.
Shifts in consumer preference and the competitive landscape
Moving forward, the competitive landscape is expected to intensify, with companies like Mondial Eletrodomésticos expanding their operations, which will drive growth and innovation. The entry of new players like SharkNinja is also expected to increase the competition.
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Overview:
Understand the latest market trends and future growth opportunities for the Food Preparation Appliances industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Food Preparation Appliances industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Food Preparation Appliances in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Food Preparation Appliances in Brazil?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Food Preparation Appliances in Brazil - Category analysis
KEY DATA FINDINGS
Food preparation appliances shows resilience, fuelled by innovation and affordability
Growth driven by rising disposable incomes, affordability, and innovation
Blenders dominates and sees the most dynamic growth
Innovation contributes to growth for food processors
Continued value and volume growth as incomes rise and the population increases
Multifunctionality set to drive continued growth for food processors
Intensifying competition expected to drive innovation and growth
Innovation and quality set to define competitive advantage
Britânia and Mondial lead, and together dominate volume sales
Shifts in consumer preference and the competitive landscape
Offline retail continues to dominate
E-commerce platforms drive sales nationwide with expanded offerings
Multifunctionality is important as consumers face space and financial constraints
Consumer Appliances in Brazil - Industry Overview
Discerning consumers and urbanisation drive continued expansion in consumer appliances
Stable growth driven by brand competition and consumer awareness
Refrigeration appliances dominates major appliances, personal care appliances small appliances
Air conditioners sees dynamic growth, driven by urbanisation
Striking a balance between attracting consumers with lower prices and maintaining quality
LG and Electrolux will contribute to growth through local production
Dishwashers set to lead growth in major appliances due to low penetration
Health and wellness trend to drive growth in personal care appliances
Midea and Britânia maintain their leading positions through strategic investments
Companies respond to the threat from the rising number of Asian brands
Strategic partnerships and localisation drive growth
Offline retailers remain dominant despite retail e-commerce growth
E-commerce platforms drive sales in remote regions
Price-convenient innovations attract mainstream consumers and bigger families
Premiumisation through innovation exemplified by Samsung
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Food Preparation Appliances
- Blenders
- Food Processors
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- Centrifugal Juicers
- Slow Juicers
- Mixers
- Other Food Preparation Appliances
Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Food Preparation Appliances research and analysis database.
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