PROSPECTS AND OPPORTUNITIES
Steady growth expected over forecast period due to rise in nuclear families and favourable external factors
Food preparation appliances in India is positioned to reap the benefits of a number of economic and lifestyle factors over the forecast period. The “Saubhagya” scheme by the local government is set to further bolster the electrification drive in India in the coming years.
Premiumisation set to gradually rise, driven by demand for models with quieter operations and better versatility
Over the forecast period, blenders is set to experience growing premiumisation with increasing demand for models with quieter operations, and greater versatility in terms of multifunctional blending, grinding, and juicing capabilities.
E-commerce to gain further share due to relatively higher penetration and well-established consumer awareness of category
When purchasing relatively high-priced appliances with enhanced features, many local consumers prefer to make in-person visits to appliances and electronics specialists to understand the appliance’s capabilities, while obtaining advice from in-store experts before making a purchasing decision. However, food preparation appliances have a comparatively high penetration rate in India compared to many other appliances and most local consumers are aware of popular products such as blenders, food processors and juice extractors.
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Overview:
Understand the latest market trends and future growth opportunities for the Food Preparation Appliances industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Food Preparation Appliances industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Food Preparation Appliances in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Food Preparation Appliances in India?
- Which are the leading brands in India?
- How are products distributed in India?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Food Preparation Appliances in India - Category analysis
KEY DATA FINDINGS
Local food preparation habits necessitate and support dominance of blenders
Growing health consciousness drives up sales of food preparation appliances
Intense competition spurs new launches, alongside greater focus on energy efficiency and enhanced features
Steady growth expected over forecast period due to rise in nuclear families and favourable external factors
Premiumisation set to gradually rise, driven by demand for models with quieter operations and better versatility
E-commerce to gain further share due to relatively higher penetration and well-established consumer awareness of category
Consumer Appliances in India - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Food Preparation Appliances
- Blenders
- Food Processors
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- Centrifugal Juicers
- Slow Juicers
- Mixers
- Other Food Preparation Appliances
Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Food Preparation Appliances research and analysis database.
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