PROSPECTS AND OPPORTUNITIES
Demand for food preparation appliances expected to have slight growth potential
Following a decline in demand in recent years, food preparation appliances is expected to resume its upward trajectory during the forecast period. Austrians are likely to show increasing interest in convenient gadgets in the kitchen, supported by the improved consumer sentiment and purchasing power, which suffered from high inflation over the review period.
Cooling of Thermomix sales seems inevitable
Overall growth in food preparation appliances is likely to be curbed by slower growth in food processors, which have reached a considerable level of industry saturation in recent years, especially given their comparatively high unit prices. Vorwerk’s Thermomix brand benefited greatly during the pandemic when consumer expenditure for homes was high and interest in convenient kitchen helpers peaked.
KitchenAid spurs the young cordless category with the Go Cordless series
Thanks to technical advances, high performance and decent battery life are no longer mutually exclusive in wireless electrical appliances. An interesting new release in Austria in 2024 was the KitchenAid Go Cordless model series.
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Overview:
Understand the latest market trends and future growth opportunities for the Food Preparation Appliances industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Food Preparation Appliances industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Food Preparation Appliances in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Food Preparation Appliances in Austria?
- Which are the leading brands in Austria?
- How are products distributed in Austria?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Food Preparation Appliances in Austria - Category analysis
KEY DATA FINDINGS
Improving consumer sentiment helps food preparation appliances
Slow juicers perform well within food preparation appliances
Vorwerk drives unit price growth in 2024
Demand for food preparation appliances expected to have slight growth potential
Cooling of Thermomix sales seems inevitable
KitchenAid spurs the young cordless category with the Go Cordless series
Consumer Appliances in Austria - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Food Preparation Appliances
- Blenders
- Food Processors
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- Centrifugal Juicers
- Slow Juicers
- Mixers
- Other Food Preparation Appliances
Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Food Preparation Appliances research and analysis database.
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