COMPETITIVE LANDSCAPE
SharkNinja gains share through innovation, distribution, and intuitive experiences
Food preparation appliances in Mexico is moderately concentrated, with the top brands holding significant shares. In 2025, Sunbeam Mexicana extended its lead to reach a 33% retail volume share, while HB PS rose to an 18% share and Groupe SEB Mexicana holding 10%.
Opportunities from offering premium advanced food preparation appliances
There were no notable mergers or acquisitions in food preparation appliances in Mexico in 2025. Similarly, there are no significant innovative product launches planned for 2026.
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Overview:
Understand the latest market trends and future growth opportunities for the Food Preparation Appliances industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Food Preparation Appliances industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Food Preparation Appliances in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Food Preparation Appliances in Mexico?
- Which are the leading brands in Mexico?
- How are products distributed in Mexico?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Food Preparation Appliances in Mexico - Category analysis
KEY DATA FINDINGS
Food preparation appliances thrives on smart technology and rising incomes
Growth in a challenging year is driven by mixers and blenders
Smart and AI-powered products revolutionise food preparation appliances
More consumers anticipated to invest in smart and premium appliances
Blenders to remain dominant, but food processors will also show promise
Innovation and sustainability to drive business growth
SharkNinja gains share through innovation, distribution, and intuitive experiences
Opportunities from offering premium advanced food preparation appliances
Offline retail continues to dominate due to advice and try-before-buy
Retail e-commerce attracts consumers seeking convenience and competitive pricing
Compact designs and multifunctionality drive premiumisation
Consumer Appliances in Mexico - Industry Overview
Rising incomes drive premiumisation and smart tech adoption in consumer appliances
Flat volume growth, although value growth is driven by premiumisation in many categories
Premiumisation and sustainability shape the consumer appliances landscape
Rising incomes and premiumisation will contribute to a return to growth
Growing environmental awareness set to impact sales, especially in air conditioners
Retail e-commerce expected to gain traction due to its convenience
Leading players maintain dominance through customer loyalty and innovation
Stable leadership, but opportunities for niche players
General merchandise stores and hypermarkets lead distribution
Retail e-commerce gains traction with convenience and competitive pricing
LG drives energy efficiency with intelligent air conditioning solutions
Premium positioning for SharkNinja, with quality, design, and technology
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Food Preparation Appliances
- Blenders
- Food Processors
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- Centrifugal Juicers
- Slow Juicers
- Mixers
- Other Food Preparation Appliances
Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Food Preparation Appliances research and analysis database.
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