COMPETITIVE LANDSCAPE
Arzum maintains lead as SharkNinja gains traction
The food preparation appliances landscape in Turkey is moderately concentrated, with the top players holding significant shares. In 2025, Arzum Elektrikli Ev Aletleri San ve Tic AS led overall with a 26% retail volume share.
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Overview:
Understand the latest market trends and future growth opportunities for the Food Preparation Appliances industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Food Preparation Appliances industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Food Preparation Appliances in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Food Preparation Appliances in Turkey?
- Which are the leading brands in Turkey?
- How are products distributed in Turkey?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Food Preparation Appliances in Turkey - Category analysis
KEY DATA FINDINGS
Demand for convenience and multifunctionality drive strong performance
Consumers prioritise home cooking with multifunctional appliances
Convenience and customisation drive demand for portable blenders
Manufacturers drive innovation with health-focused products
Consumers to further drive demand for multifunctional and compact appliances
Blenders to maintain largest share with multifunctional variants
Arzum maintains lead as SharkNinja gains traction
Online retail leads sales with competitive pricing
Omnichannel strategies drive sales across retail channels
Consumer Appliances in Turkey - Industry Overview
Growth potential and strategic imperatives in Turkish consumer appliances
Manufacturers balance affordability with innovation-driven offerings
Bosch Serie 8 washing machines exemplify premiumisation
Brands look to assert greater control through direct-to-consumer strategies
Consumer appliances to continue growing, driven by urbanisation and income
Refrigeration appliances to remain largest category in major segment, while air conditioners will be dynamic performer
Sustainability and energy efficiency will remain important for consumers and brands
Leading brands maintain dominance through dual strategies
New entrants and strategic partnerships reshape market dynamics
Specialists lead distribution, but e-commerce mains further gains
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Food Preparation Appliances
- Blenders
- Food Processors
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- Centrifugal Juicers
- Slow Juicers
- Mixers
- Other Food Preparation Appliances
Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Food Preparation Appliances research and analysis database.
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