PROSPECTS AND OPPORTUNITIES
Versatility to continue to push demand
Strong but more moderate retail volume growth is projected for food preparation appliances over the forecast period. Blenders and mixers are set to continue to perform well, indicating a robust consumer preference for versatile solutions.
Increasing number of households to boost retail volume sales
In another cross-category trend, the increasing number of households, especially modern homes, is set to support retail volume sales of food preparation appliances over the forecast period. With the economy expected to see stabilisation, with still high but falling inflation rates, the construction industry is predicted to build more houses overall.
Wide assortments and special online prices to push consumers towards e-commerce
E-commerce, already the leading distribution channel for food preparation appliances, is projected to further increase its retail volume share over the forecast period. The channel received a fast and strong boost in the wake of the COVID-19 pandemic, when restrictions resulted in consumers and retailers alike placing a greater focus on online sales.
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Overview:
Understand the latest market trends and future growth opportunities for the Food Preparation Appliances industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Food Preparation Appliances industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Food Preparation Appliances in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Food Preparation Appliances in Turkey?
- Which are the leading brands in Turkey?
- How are products distributed in Turkey?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Food Preparation Appliances in Turkey - Category analysis
KEY DATA FINDINGS
Home-cooking trend stimulates retail volume sales of food preparation appliances
Higher retail selling prices cost-effective models or perceived essential equipment
Local players lead through strong price-quality ratios
Versatility to continue to push demand
Increasing number of households to boost retail volume sales
Wide assortments and special online prices to push consumers towards e-commerce
Consumer Appliances in Turkey - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Food Preparation Appliances
- Blenders
- Food Processors
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- Centrifugal Juicers
- Slow Juicers
- Mixers
- Other Food Preparation Appliances
Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)
See all of our definitionsWhy buy this report?
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- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Food Preparation Appliances research and analysis database.
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