COMPETITIVE LANDSCAPE
Leading brands maintain market share through innovation
Food preparation appliances in Italy is moderately concentrated, with multiple players competing for market share among the smaller players. De'Longhi SpA led the market with a 20% share in retail volume, followed by Seb Italia SpA, Groupe with 16% and BSH Elettrodomestici SpA with 7%.
New entrants and product launches drive market dynamics
SharkNinja entered the Italian market in recent years and is still underdeveloped in terms of sales potential. In 2025, SharkNinja launched the CREAMi ice cream maker and SLUSHi machine for iced beverages, supported by store events, such as the one with Chef Andrea Mainardi at MediaWorld Certosa Milan.
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Overview:
Understand the latest market trends and future growth opportunities for the Food Preparation Appliances industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Food Preparation Appliances industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Food Preparation Appliances in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Food Preparation Appliances in Italy?
- Which are the leading brands in Italy?
- How are products distributed in Italy?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Food Preparation Appliances in Italy - Category analysis
KEY DATA FINDINGS
Despite a volume sales decline, health and wellness trends drive consumer interest
Health and wellness focus drives multi-functional product innovation
Premium brands capitalise on design and innovation
Largest category led by blenders, driven by health focus
Consumers will continue drive demand for multi-functional appliances
Blenders antifcipated to remain largest category despite decline
Leading brands maintain market share through innovation
New entrants and product launches drive market dynamics
Appliances and electronics specialists drive offline sales
MediaWorld offers refurbished goods for sustainable and value conscious consumers
Consumer Appliances in Italy - Industry Overview
Innovation in multi-functionality and energy efficiency drive consumer appliances sales
Geopolitical uncertainty drives brands to rethink their supply chains
Multi-functionality drives sales in personal care accessories and air fryers
Introduction of the EU Green Directive boosts sales in heat pumps
Sales consumer appliances set to remain at low levels, due to the lack of government bonus
Presence of Asian brands set to drive consumer appliances’ competitive landscape
Beko and Oral-B drive market share shifts through innovation
Fnac-Darty’s acquisition and Roborock’s innovation reshape competitive dynamics
Appliances and electronics continue to hold leading channel sales
E-commerce gains regional traction and capitalises on special events
Midea embodies multi-functionality with the launch of its new air fryer
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Food Preparation Appliances
- Blenders
- Food Processors
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- Centrifugal Juicers
- Slow Juicers
- Mixers
- Other Food Preparation Appliances
Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Food Preparation Appliances research and analysis database.
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