PROSPECTS AND OPPORTUNITIES
Multi-functionality, convenience, and time-saving solutions
The forecast period is expected to see improvements in consumers’ disposable income, which will, in turn, make them more receptive to appliances with value-adding features, including multi-functionality. Food preparation appliances that combine various functions such as chopping, blending, and steaming in one unit will be popular.
Emphasis on healthy cooking and dietary needs
The prominent health and wellness trend, which is exerting a notable influence across consumer appliances, is set to have a particularly marked impact on food preparation appliances during the forecast period. There is likely to be growing demand for appliances that promote healthy methods for cooking and preparing food and beverages, such as food processors.
Digital channels set to play key role in category development
The home cooking trend, especially in the digital age, has witnessed a surge in popularity with the rise of social media platforms, cooking shows, and online recipe resources. With the advent of platforms such as TikTok, Instagram, YouTube, and various cooking blogs, consumers have greater access to a vast array of recipes which are providing new inspiration.
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Overview:
Understand the latest market trends and future growth opportunities for the Food Preparation Appliances industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Food Preparation Appliances industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Food Preparation Appliances in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Food Preparation Appliances in Thailand?
- Which are the leading brands in Thailand?
- How are products distributed in Thailand?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Food Preparation Appliances in Thailand - Category analysis
KEY DATA FINDINGS
Affordability and multi-functionality serve as key drivers
Growing importance of online channels
Innovation and localisation drive competition
Multi-functionality, convenience, and time-saving solutions
Emphasis on healthy cooking and dietary needs
Digital channels set to play key role in category development
Consumer Appliances in Thailand - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Food Preparation Appliances
- Blenders
- Food Processors
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- Centrifugal Juicers
- Slow Juicers
- Mixers
- Other Food Preparation Appliances
Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Food Preparation Appliances research and analysis database.
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