COMPETITIVE LANDSCAPE
Philips and Groupe Seb maintain strength through innovation
The food preparation appliances market in Thailand is highly concentrated, with the top two players, Philips and Groupe Seb, holding a significant share of the market. In 2025, Philips held 40% of the market share, while Groupe Seb held 13%.
Ninja's innovative product disrupts Thailand's competitive landscape
Ninja, a top-selling blender brand in the US, is an emerging company performing well in Thailand. The company launched the Ninja Blast portable blender in Thailand, which packs the power and performance of a premium blender into a cordless, go-anywhere design.
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Overview:
Understand the latest market trends and future growth opportunities for the Food Preparation Appliances industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Food Preparation Appliances industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Food Preparation Appliances in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Food Preparation Appliances in Thailand?
- Which are the leading brands in Thailand?
- How are products distributed in Thailand?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Food Preparation Appliances in Thailand - Category analysis
KEY DATA FINDINGS
Health and wellness a key influence
Influencers and social media drive sales growth
Blenders leads the market with multi-functionality
Health and wellness trend fuels demand for blenders
Health-conscious consumers to drive demand for advanced appliances
Blenders to remain largest category, food processors to grow
Sustainability and smart features to shape future sales
Philips and Groupe Seb maintain strength through innovation
Ninja's innovative product disrupts Thailand's competitive landscape
Appliances and electronics specialists drives offline sales
Retail e-commerce surges due to price competition and convenience
Ninja and Kuvings drive innovation with new product launches
Consumer Appliances in Thailand - Industry Overview
A robust performance in 2025
Rising incomes and urbanisation drive consumer appliances sales
Refrigeration appliances leads major appliances sales, driven by high penetration
Vacuum cleaners sees dynamic growth, driven by urbanisation
Tech-savvy consumers drive demand for smart appliances
Vacuum cleaners to grow rapidly
E-commerce and smart technologies to reshape retail landscape
Haier and Sharp lead with innovative smart appliances
No significant mergers or acquisitions in 2025
Retail offline remains dominant, though e-commerce grows
LG Subscribe fuels e-commerce boom with flexible options
E-commerce gains traction with omnichannel shopping behaviours
Haier drives innovation with AI-powered appliances
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Food Preparation Appliances
- Blenders
- Food Processors
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- Centrifugal Juicers
- Slow Juicers
- Mixers
- Other Food Preparation Appliances
Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Food Preparation Appliances research and analysis database.
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