COMPETITIVE LANDSCAPE
Philips and emerging brands drive market competition
In 2025, Philips led the food preparation appliances market in Indonesia with a 26% share, followed by Star Cosmos with 19%, and Miyako with 14%. The market share data indicates that while Philips maintains a comfortable lead, there is still strong competition from other brands.
Emerging brands and digital marketing open up new opportunities
The rise of emerging brands like Samono and Simplus presents opportunities for businesses in the market. These brands have successfully leveraged social media and influencer partnerships to connect with Gen Z consumers, who are increasingly price-sensitive and health-conscious.
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Overview:
Understand the latest market trends and future growth opportunities for the Food Preparation Appliances industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Food Preparation Appliances industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Food Preparation Appliances in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Food Preparation Appliances in Indonesia?
- Which are the leading brands in Indonesia?
- How are products distributed in Indonesia?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Food Preparation Appliances in Indonesia - Category analysis
KEY DATA FINDINGS
Increasing health awareness is helping drive growth in food preparation appliances
Strong sales growth driven by e-commerce and health awareness
Blenders dominate market share thanks to their affordability and versatility
Influencers and social media drive sales and brand awareness
Affordable pricing and e-commerce drive long-term growth
Blenders will maintain their dominance thanks to their versatility and affordability
Innovation and Gen Z influence will shape future trends
Philips and emerging brands drive market competition
Emerging brands and digital marketing open up new opportunities
Appliances and electronics specialists drive sales through expertise
E-commerce emerges as fastest-growing distribution channel
Influencers and social media shape retail environment
Affordability and health trends drive innovation
Innovative products cater to health-conscious consumers
Business impact of innovation and changing consumer preferences
Consumer Appliances in Indonesia - Industry Overview
Small appliances driving positive growth in the overall consumer appliances market
Sluggish major appliances sales contrast with small appliances growth
Refrigeration appliances leads value sales, driven by health features
Influencers and social media drive sales of affordable appliances
Energy efficiency driving growth in consumer appliances
Refrigeration appliances to remain largest category in value terms
Energy efficiency, affordability and localisation shaping the future of consumer appliances
Miyako and Sharp lead the market with their affordable premium offerings
Merger and acquisition activity reshaping competitive dynamics
Midea’s Low-Energy-Consumption 1/2 PK Split Inverter Air Conditioner
Appliances and electronics specialists lead offline sales
E-commerce gains traction as a major distribution channel
No new retail brands or concepts expected to emerge in 2026
Sustainability and energy efficiency driving innovation
Influencers and social media shape consumer behaviour
Health and wellness features gain traction
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Food Preparation Appliances
- Blenders
- Food Processors
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- Centrifugal Juicers
- Slow Juicers
- Mixers
- Other Food Preparation Appliances
Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Food Preparation Appliances research and analysis database.
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