PROSPECTS AND OPPORTUNITIES
Slower growth forecast as younger consumers shift towards basic cooking
Over the forecast period, food preparation appliances will face similar challenges to those seen in 2024, with consumers shifting towards basic cooking, purchasing frozen food, or simply ordering food to be delivered. Most urban consumers do not have much time to prepare complicated meals at home, with many resorting to using air fryers to cook simple meals or defrosting and reheating frozen meals with microwaves.
Growing health awareness to sustain food preparation appliances
The slow juicers subcategory is expected to experience significant growth in the forecast period, driven by consumers’ growing awareness of health and wellness. Many people are becoming more interested in their diet and the nutrients that they consume, which is leading to greater consumption of juice, smoothies, and nutrition shakes at home.
E-commerce will be key for brands to maintain share
E-commerce will continue to play an important role in maintaining sales of food preparation appliances, especially with new affordable brands entering the market. Online shopping platforms have simplified access to a wide variety of products at competitive prices, boosting sales and market reach.
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Overview:
Understand the latest market trends and future growth opportunities for the Food Preparation Appliances industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Food Preparation Appliances industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Food Preparation Appliances in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Food Preparation Appliances in Philippines?
- Which are the leading brands in Philippines?
- How are products distributed in Philippines?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Food Preparation Appliances in the Philippines - Category analysis
KEY DATA FINDINGS
Food preparation appliances sees slower growth due to consumers’ busy schedules
Blenders and slow juicers remain growth areas
Low-end e-commerce brands are gaining traction in the market
Slower growth forecast as younger consumers shift towards basic cooking
Growing health awareness to sustain food preparation appliances
E-commerce will be key for brands to maintain share
Consumer Appliances in the Philippines - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Food Preparation Appliances
- Blenders
- Food Processors
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- Centrifugal Juicers
- Slow Juicers
- Mixers
- Other Food Preparation Appliances
Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)
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This report originates from Passport, our Food Preparation Appliances research and analysis database.
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