PROSPECTS AND OPPORTUNITIES
Compact and efficient models will be increasingly important to attract consumers
As demand for food preparation appliances in Australia is predicted to continue declining over the forecast period, brands will need to appeal to consumers with smaller more efficient models that provide significant functionality. This trend will be driven by the need for space-saving solutions in modern kitchens, where appliances must be trustworthy, user-friendly, and convenient without sacrificing performance.
Affordability and user-friendly appliances to remain growth drivers
Highly functional, reasonably priced, user-friendly food preparation appliances are likely to attract consumers’ attention in a shrinking category. Therefore, the landscape of food preparation appliances will become increasingly competitive as brands vie for consumers’ attention and share of wallet, as they seek products combining modern aesthetics, value, and simplicity of use.
Design-driven consumers offer opportunity for premiumisation
In the coming years, some consumers in Australia are likely to be attracted to design-oriented food preparation appliances that combine appearance with use. This trend is important, since the kitchen has evolved into a key space in the home and appliances that express personal style and performance are therefore considered essential.
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Overview:
Understand the latest market trends and future growth opportunities for the Food Preparation Appliances industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Food Preparation Appliances industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Food Preparation Appliances in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Food Preparation Appliances in Australia?
- Which are the leading brands in Australia?
- How are products distributed in Australia?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Food Preparation Appliances in Australia - Category analysis
KEY DATA FINDINGS
Multifunctionality an important aspect of food preparation appliances
Premiumisation strategies focus on performance
Expansion of convenient cordless appliances
Compact and efficient models will be increasingly important to attract consumers
Affordability and user-friendly appliances to remain growth drivers
Design-driven consumers offer opportunity for premiumisation
Consumer Appliances in Australia - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Food Preparation Appliances
- Blenders
- Food Processors
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- Centrifugal Juicers
- Slow Juicers
- Mixers
- Other Food Preparation Appliances
Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Food Preparation Appliances research and analysis database.
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