COMPETITIVE LANDSCAPE
Breville Group and De'Longhi lead through innovation and brand equity
The competitive landscape of food preparation appliances in Australia is moderately concentrated, with the top two national brand owners, Breville Group and Ninja Kitchens Pty Ltd, holding significant share of 14% and 11%, respectively. Breville Group has wide reach across the category with its Breville and Kambrook brands, where the player excels in the mid-to-premium segment with innovative products like the Bakery Chef Hub Stand Mixer, benefiting from national retail coverage and seasonal marketing campaigns.
No significant mergers or acquisitions in 2025
There were no notable mergers or acquisitions in food preparation appliances in Australia in 2025, nor are any anticipated in 2026. The general stability in the competitive landscape presents opportunities for businesses to focus on enhancing their product offerings and retail strategies.
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Overview:
Understand the latest market trends and future growth opportunities for the Food Preparation Appliances industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Food Preparation Appliances industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Food Preparation Appliances in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Food Preparation Appliances in Australia?
- Which are the leading brands in Australia?
- How are products distributed in Australia?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Food Preparation Appliances in Australia - Category analysis
KEY DATA FINDINGS
Decline amidst cost-of-living pressures, driving demand for value and innovation
Consumers prioritise practicality in food preparation
Blenders continues to drive demand, supported by technological advancements
Technological innovation drives differentiation and sustainability
Consumers to favour multifunctional appliances that offer greater value
Importance of online presence to help shape the path to purchase
Breville Group and De'Longhi lead through innovation and brand equity
No significant mergers or acquisitions in 2025
Hypermarkets and specialists drive offline retail sales
Integrated retail strategy balances online and offline presence
Multifunctionality and cordless designs redefine convenience
Premium features drive value perception
Consumer Appliances in Australia - Industry Overview
How innovation and energy efficiency shape Australian consumer appliance choices
Australians seek value, innovation and energy-efficient appliances
Air treatment products continues to make gains, driven by health and wellness concerns
Refrigeration appliances drives growth through innovation
Australians will continue to prioritise innovative appliances offering long-term value
Refrigeration appliances and air treatment products to see further growth
Australians to become increasingly discerning in their purchasing decisions
Leading brands sustain share through innovation
Strong performance by Dyson as it continues to focus on new launches
Appliances and electronics specialists leads distribution through expertise
E-commerce gains influence in product discovery and price comparison
Miele and Panasonic drive innovation with eco-friendly designs
Roborock revolutionises cleaning with automation and convenience
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Food Preparation Appliances
- Blenders
- Food Processors
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- Centrifugal Juicers
- Slow Juicers
- Mixers
- Other Food Preparation Appliances
Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Food Preparation Appliances research and analysis database.
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