PROSPECTS AND OPPORTUNITIES
Sakura expands its leading share in large cooking appliances
Sakura Taiwan Corp offers a wide range of large cooking appliances under its own Sakura brand and the private label Svago in ovens. The player has been representing Electrolux in selected major appliances subcategories although this contract finished in Jan 2024.
Local players dominate the overall category
Built-in hobs and cooking hoods are considered as kitchen essentials in Taiwan with local brands focusing on these and mini-ovens due to limited kitchen space and strong acceptance among Taiwanese. Four local brands Sakura, Jyethelih, Topax, Hosun, alongside with Rinnai from Japan, account for most of the overall category share.
Construction will remain a key channel
In Taiwan, large cooking appliances are regarded as indispensable pre-installed appliances in newly built houses, which is different to most other major appliances. Sales through construction has always been the leading channel, and hence, the fluctuation of housing market directly impacts large cooking appliances.
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Overview:
Understand the latest market trends and future growth opportunities for the Large Cooking Appliances industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Large Cooking Appliances industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Large Cooking Appliances in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Large Cooking Appliances in Taiwan?
- Which are the leading brands in Taiwan?
- How are products distributed in Taiwan?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Large Cooking Appliances in Taiwan - Category analysis
KEY DATA FINDINGS
Large cooking appliances in period of adjustment
Consumers are attracted by multifunctional models
Ovens remain a niche compared to other large cooking appliances
Sakura expands its leading share in large cooking appliances
Local players dominate the overall category
Construction will remain a key channel
Consumer Appliances in Taiwan - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Large Cooking Appliances
- Built-in Large Cooking Appliances
- Freestanding Large Cooking Appliances
- Built-in Hobs
- Ovens
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- Built-in Cooker Hoods
- Freestanding Cooker Hoods
- Cookers
- Range Cookers
Large Cooking Appliances
The large cooking appliances includes freestanding cookers, built-in ovens, built-in hobs and cooker hoods.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Large Cooking Appliances research and analysis database.
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