COMPETITIVE LANDSCAPE
Local brands leverage affordability, and premium products focus on advanced technology
Large cooking appliances in Brazil is moderately concentrated, with the top players holding significant shares. In 2025, Atlas Indústria de Eletrodomésticos Ltda held a 23% retail volume share, followed by Esmaltec SA with 12%, and Whirlpool SA with 10%.
Global brands navigate import challenges with strategic cost excellence
Large cooking appliances presents a complex landscape for global brands, which often face significant challenges from import costs on finished products and the necessity of imported parts, impacting their ability to offer competitive consumer prices. In this environment, cost competitiveness emerges as a critical success factor.
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Overview:
Understand the latest market trends and future growth opportunities for the Large Cooking Appliances industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Large Cooking Appliances industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Large Cooking Appliances in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Large Cooking Appliances in Brazil?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Large Cooking Appliances in Brazil - Category analysis
KEY DATA FINDINGS
Large cooking appliances struggles in 2025, but is set to thrive moving forward
Fall in consumer confidence drives decline for large cooking appliances
Cookers dominates, with players aiming to adapt to meet consumers’ needs
Affordability shapes large cooking appliances
Economic and demographic factors set to drive growth
Cookers will remain dominant, but built-in hobs set to see the fastest growth
Affordability and innovation to shape the future landscape
Local brands leverage affordability, and premium products focus on advanced technology
Global brands navigate import challenges with strategic cost excellence
Offline retail channels lead large cooking appliances, with regional players thriving
Retail e-commerce intensifies the competition and expands access to large cooking appliances
Multifunctionality and compact designs drive innovation in cooking solutions
Consumer Appliances in Brazil - Industry Overview
Discerning consumers and urbanisation drive continued expansion in consumer appliances
Stable growth driven by brand competition and consumer awareness
Refrigeration appliances dominates major appliances, personal care appliances small appliances
Air conditioners sees dynamic growth, driven by urbanisation
Striking a balance between attracting consumers with lower prices and maintaining quality
LG and Electrolux will contribute to growth through local production
Dishwashers set to lead growth in major appliances due to low penetration
Health and wellness trend to drive growth in personal care appliances
Midea and Britânia maintain their leading positions through strategic investments
Companies respond to the threat from the rising number of Asian brands
Strategic partnerships and localisation drive growth
Offline retailers remain dominant despite retail e-commerce growth
E-commerce platforms drive sales in remote regions
Price-convenient innovations attract mainstream consumers and bigger families
Premiumisation through innovation exemplified by Samsung
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Large Cooking Appliances
- Built-in Large Cooking Appliances
- Freestanding Large Cooking Appliances
- Built-in Hobs
- Ovens
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- Built-in Cooker Hoods
- Freestanding Cooker Hoods
- Cookers
- Range Cookers
Large Cooking Appliances
The large cooking appliances includes freestanding cookers, built-in ovens, built-in hobs and cooker hoods.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Large Cooking Appliances research and analysis database.
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