Large cooking appliances in Brazil is expected to see a more positive performance in the forecast period, with solid increases in both retail volume and current value terms. The easing of the inflation rate, with the expectation of a lower basic interest rate, and the increase in competitivity, with several investments from long-established and new players, is expected to drive growth in the category, with increases anticipated across all categories.
Despite the expectation that it will continue to experience the highest retail volume growth rate amongst all large cooking appliances in Brazil in the forecast period, growth will be from a low base, and built-in hobs will continue to be seen as an aspirational product for Brazilian consumers. With the need for specific furniture within which to install a built-in hob, and often coming within a whole planned built-in kitchen structure, these appliances are also closely related to sales of cooker hoods, as they are important complementary lines for manufacturers to offer to retailers.
Expecting a positive future, more companies are investing heavily in Brazil, including in large cooking appliances. For instance, with already significant consumer awareness of its brand, coming mainly from consumer electronics, TCL announced in 2024 its entry into major appliances, including cookers.
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Understand the latest market trends and future growth opportunities for the Large Cooking Appliances industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Large Cooking Appliances
The large cooking appliances includes freestanding cookers, built-in ovens, built-in hobs and cooker hoods.
See all of our definitionsThis report originates from Passport, our Large Cooking Appliances research and analysis database.
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