PROSPECTS AND OPPORTUNITIES
Positive outlook for large cooking appliances as inflation eases and competition intensifies
Large cooking appliances in Brazil is expected to see a more positive performance in the forecast period, with solid increases in both retail volume and current value terms. The easing of the inflation rate, with the expectation of a lower basic interest rate, and the increase in competitivity, with several investments from long-established and new players, is expected to drive growth in the category, with increases anticipated across all categories.
Built-in hobs: Aspirational growth and strong brand loyalty
Despite the expectation that it will continue to experience the highest retail volume growth rate amongst all large cooking appliances in Brazil in the forecast period, growth will be from a low base, and built-in hobs will continue to be seen as an aspirational product for Brazilian consumers. With the need for specific furniture within which to install a built-in hob, and often coming within a whole planned built-in kitchen structure, these appliances are also closely related to sales of cooker hoods, as they are important complementary lines for manufacturers to offer to retailers.
Rising investment by major players in Brazil
Expecting a positive future, more companies are investing heavily in Brazil, including in large cooking appliances. For instance, with already significant consumer awareness of its brand, coming mainly from consumer electronics, TCL announced in 2024 its entry into major appliances, including cookers.
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Overview:
Understand the latest market trends and future growth opportunities for the Large Cooking Appliances industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Large Cooking Appliances industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Large Cooking Appliances in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Large Cooking Appliances in Brazil?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Large Cooking Appliances in Brazil - Category analysis
KEY DATA FINDINGS
Large cooking appliances returns to growth and sees increased accessibility to technology
Atlas strengthens its leadership in Brazil with a new factory and innovative product launches
Shrinking space in new apartments drives miniaturisation
Positive outlook for large cooking appliances as inflation eases and competition intensifies
Built-in hobs: Aspirational growth and strong brand loyalty
Rising investment by major players in Brazil
Consumer Appliances in Brazil - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Large Cooking Appliances
- Built-in Large Cooking Appliances
- Freestanding Large Cooking Appliances
- Built-in Hobs
- Ovens
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- Built-in Cooker Hoods
- Freestanding Cooker Hoods
- Cookers
- Range Cookers
Large Cooking Appliances
The large cooking appliances includes freestanding cookers, built-in ovens, built-in hobs and cooker hoods.
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This report originates from Passport, our Large Cooking Appliances research and analysis database.
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