COMPETITIVE LANDSCAPE
AI and premium design keep South Korea’s top brands ahead
The large cooking appliances market in South Korea is concentrated, with the top brands holding significant shares. In 2025, the top manufacturers maintained their positions, with Haatz remaining the leader in cooker hoods, LG holding the top spot in ovens, and Samsung continuing its lead in built-in hobs.
Kyungdong Navien's strategic acquisition
Kyungdong Navien acquired SK Magic's kitchen appliance business in 2024. In March 2025, just 10 months after acquiring SK Magic's kitchen appliance business in May 2024, Kyungdong Navien launched its new kitchen appliance brand, Navien Magic.
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Overview:
Understand the latest market trends and future growth opportunities for the Large Cooking Appliances industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Large Cooking Appliances industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Large Cooking Appliances in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Large Cooking Appliances in South Korea?
- Which are the leading brands in South Korea?
- How are products distributed in South Korea?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Large Cooking Appliances in South Korea - Category analysis
KEY DATA FINDINGS
AI Technology and multifunctionality fuel premiumisation shift
Premium products drive value growth amidst economic slowdown
From large-ticket purchases to monthly care for kitchen comfort
Smart and AI-powered appliances shape market trends
AI-driven appliances to revolutionise cooking habits
Built-in and multi-functional designs gain traction
Service-based models to redefine market dynamics
AI and premium design keep South Korea’s top brands ahead
Kyungdong Navien's strategic acquisition
Builder merchants drive sales with pre-installed appliances
E-commerce and home product specialists gain traction
Navien subscription service reduces cost and builds consumer loyalty
Consumer Appliances in South Korea - Industry Overview
Smart technologies and premiumisation lead market transformation
AI technology transforms appliances into proactive home management assistants
Samsung boosts sales with multi-functional appliances
Premium appliances blend luxury with cutting-edge technology
AI at the centre of smart home ecosystem
Appliance-as-a-service creates new revenue streams
Urban living drives demand for customisable high-end appliances
Samsung and LG maintain dominance through innovation
Robot vacuum surge fuels competition beyond South Korea’s leaders
Navien magic enters market with ambitious expansion plan
Influencers drive e-commerce growth in small appliances
Appliances and electronics specialists maintain strong offline presence
Social commerce emerges as a powerful e-commerce driver
AI Technology from LG Electronics reduces houshold burdens and enhances convenience
Premium robot vacuums integrate seamlessly into home interiors
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Large Cooking Appliances
- Built-in Large Cooking Appliances
- Freestanding Large Cooking Appliances
- Built-in Hobs
- Ovens
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- Built-in Cooker Hoods
- Freestanding Cooker Hoods
- Cookers
- Range Cookers
Large Cooking Appliances
The large cooking appliances includes freestanding cookers, built-in ovens, built-in hobs and cooker hoods.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Large Cooking Appliances research and analysis database.
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