PROSPECTS AND OPPORTUNITIES
Recovery of demand for new kitchens expected to lead to growth
The property industry will remain a primary driver of demand for kitchens and large cooking appliances in Austria during the forecast period. Many uncertainties will persist, such as the European Central Bank’s interest rate policy and the general economic situation in Austria.
Freestanding cookers have potential for growth
Although exceptions in Austrian households, since property developers continue to favour conventional built-in kitchen appliances, freestanding cookers appeal to consumers who value flexibility, design freedom, or have specific aesthetic preferences. Freestanding cookers offer more flexibility in kitchen planning as they do not need to be built into the kitchen cabinetry.
Replacement of Zanussi with Electrolux will likely see the player continue to lose share
In mid-2024, Electrolux AB opted to sell the Zanussi brand to streamline its portfolio and reduce costs. To prevent dealers in Austria from abandoning the brands, Electrolux gave assurances that Zanussi appliances would be available until the end of 2024, with spare parts guaranteed beyond that date.
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Overview:
Understand the latest market trends and future growth opportunities for the Large Cooking Appliances industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Large Cooking Appliances industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Large Cooking Appliances in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Large Cooking Appliances in Austria?
- Which are the leading brands in Austria?
- How are products distributed in Austria?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Large Cooking Appliances in Austria - Category analysis
KEY DATA FINDINGS
Large cooking appliances impacted once again by weak property industry
Miele products are no longer found on Amazon
BSH Hausgeräte GmbH retains the lead in a relatively consolidated field
Recovery of demand for new kitchens expected to lead to growth
Freestanding cookers have potential for growth
Replacement of Zanussi with Electrolux will likely see the player continue to lose share
Consumer Appliances in Austria - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Large Cooking Appliances
- Built-in Large Cooking Appliances
- Freestanding Large Cooking Appliances
- Built-in Hobs
- Ovens
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- Built-in Cooker Hoods
- Freestanding Cooker Hoods
- Cookers
- Range Cookers
Large Cooking Appliances
The large cooking appliances includes freestanding cookers, built-in ovens, built-in hobs and cooker hoods.
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This report originates from Passport, our Large Cooking Appliances research and analysis database.
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