COMPETITIVE LANDSCAPE
Mabe and Whirlpool maintain their dominance with strategic offerings
Large cooking appliances in Mexico is highly concentrated, with the top two players, Controladora Mabe SA de CV and Whirlpool México SA de CV, holding significant retail volume shares of 46% and 31% respectively in 2025. Mabe's share declined from 53% in 2020 to 46% in 2025, while Whirlpool's share increased from 23% to 31% over the same period, indicating that although their combined share remained similar, Whirlpool gained share at the expense of Mabe.
Innovation and a focus on premium products projected from players
There are no notable brand launches or mergers or acquisitions anticipated in 2026. However, with sales anticipated to grow over the forecast period, this will offer opportunities for companies, such as the potential to capitalise on the growing demand for premium kitchen appliances that reflect consumers' lifestyle and values.
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Overview:
Understand the latest market trends and future growth opportunities for the Large Cooking Appliances industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Large Cooking Appliances industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Large Cooking Appliances in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Large Cooking Appliances in Mexico?
- Which are the leading brands in Mexico?
- How are products distributed in Mexico?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Large Cooking Appliances in Mexico - Category analysis
KEY DATA FINDINGS
Large cooking appliances navigates 2025 dip, targets growth with premium, tailored offerings
Slowing demand and economic factors impact sales, with financing remaining crucial
Cookers dominates, as these products have broad consumer appeal
Segmented consumer focus drives sales growth through tailored offerings
Growth likely to be driven by rising incomes and smart solutions
Cookers set to remain dominant, while ovens will demonstrate the fastest growth
Space-saving designs projected to drive sales
Brands expected to look for higher margins through premiumisation
Mabe and Whirlpool maintain their dominance with strategic offerings
Innovation and a focus on premium products projected from players
Offline stores dominate sales of large cooking appliances
Omnichannel retail has become a more prevalent strategy
Multifunctionality raises consumer expectations for technology
Consumer Appliances in Mexico - Industry Overview
Rising incomes drive premiumisation and smart tech adoption in consumer appliances
Flat volume growth, although value growth is driven by premiumisation in many categories
Premiumisation and sustainability shape the consumer appliances landscape
Rising incomes and premiumisation will contribute to a return to growth
Growing environmental awareness set to impact sales, especially in air conditioners
Retail e-commerce expected to gain traction due to its convenience
Leading players maintain dominance through customer loyalty and innovation
Stable leadership, but opportunities for niche players
General merchandise stores and hypermarkets lead distribution
Retail e-commerce gains traction with convenience and competitive pricing
LG drives energy efficiency with intelligent air conditioning solutions
Premium positioning for SharkNinja, with quality, design, and technology
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Large Cooking Appliances
- Built-in Large Cooking Appliances
- Freestanding Large Cooking Appliances
- Built-in Hobs
- Ovens
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- Built-in Cooker Hoods
- Freestanding Cooker Hoods
- Cookers
- Range Cookers
Large Cooking Appliances
The large cooking appliances includes freestanding cookers, built-in ovens, built-in hobs and cooker hoods.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Large Cooking Appliances research and analysis database.
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