COMPETITIVE LANDSCAPE
Sunhouse Group JSC leads with strong manufacturing and distribution
Large cooking appliances in Vietnam is concentrated, with the top three companies together accounting for more than half of retail volume sales. In 2025, Sunhouse Group JSC maintained its lead with a 20% volume share, followed by Electrolux Vietnam Ltd with 17%, and BSH Hausgeräte GmbH with 16%.
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Overview:
Understand the latest market trends and future growth opportunities for the Large Cooking Appliances industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Large Cooking Appliances industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Large Cooking Appliances in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Large Cooking Appliances in Vietnam?
- Which are the leading brands in Vietnam?
- How are products distributed in Vietnam?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Large Cooking Appliances in Vietnam - Category analysis
KEY DATA FINDINGS
Rising standard of living boosts demand for large cooking appliances
Premiumisation drives demand for built-in cooking appliances
Smart large cooking appliances with energy-efficient features drive demand
More consumers opt for convenient and customised large cooking appliances
Shifting consumer preferences will continue driving demand for large cooking appliances
Smart, energy-efficient large cooking appliances expected to continue to gain traction
Retail e-commerce will emerge as an increasingly important distribution channel
Sunhouse Group JSC leads with strong manufacturing and distribution
Retail e-commerce drives growth, driven in part by the emergence of social commerce
Consumer Appliances in Vietnam - Industry Overview
Consumer appliances benefits from rising urbanisation and higher disposable incomes
Rising incomes and urbanisation drive growth for consumer appliances
Smart and AI-powered technologies transform appliance functionality
Demand for energy efficiency boosts sales of sustainable consumer appliances
Influencer marketing and social media drive growth for consumer appliances
Rising incomes and urbanisation set to fuel growth in consumer appliances
Appliances and electronics specialists to maintain lead despite rise in e-commerce
Convenience, wellness and sustainability to shape future demand for smart appliances
Panasonic and Philips lead, but local and other international players impact share dynamics
Appliances and electronics specialists dominates offline sales with a wide product range
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Large Cooking Appliances
- Built-in Large Cooking Appliances
- Freestanding Large Cooking Appliances
- Built-in Hobs
- Ovens
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- Built-in Cooker Hoods
- Freestanding Cooker Hoods
- Cookers
- Range Cookers
Large Cooking Appliances
The large cooking appliances includes freestanding cookers, built-in ovens, built-in hobs and cooker hoods.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Large Cooking Appliances research and analysis database.
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