PROSPECTS AND OPPORTUNITIES
E-commerce continues to show potential despite the strong position held by physical retailers
Store-based retailers continue to dominate sales of large cooking appliances with most consumers still preferring to buy these products in stores where they can compare models and features and discuss specifications with sales staff. Additionally, appliances and electronics specialists continue to open new outlets across Malaysia with the market still seen to have strong potential.
BNPL and zero-interest-instalment likely to boost growth while recovery in the local housing market presents new opportunities
Large cooking appliances is projected to see moderate but steady growth in retail volume terms over the forecast period despite prevailing economic uncertainties. Sales are expected to be buoyed by a positive outlook for the housing market in urban and suburban areas of the country, with new homeowners being a key target audience for sales of new major appliances.
Reliance on food delivery services and the growth in single-person households a potential threat to category growth
In Euromonitor’s Voice of the Consumer Lifestyle survey 2024, 62% of respondents in the country stated that they had used food delivery services in the past year, with 50% ordering food for takeaway to eat at home every week, while 38% stated that they had food sent to their workplace. Consumers enjoy the convenience of having food delivered to doorstep, with a wide range of food delivery services having blossomed during the review period, including Foodpanda, GrabFood, ShopeeFood, AirAsia Food, bekal by Foodpanda (delivery of halal food only), dahmakan, and DeliverEat.
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Overview:
Understand the latest market trends and future growth opportunities for the Large Cooking Appliances industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Large Cooking Appliances industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Large Cooking Appliances in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Large Cooking Appliances in Malaysia?
- Which are the leading brands in Malaysia?
- How are products distributed in Malaysia?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Large Cooking Appliances in Malaysia - Category analysis
KEY DATA FINDINGS
Financial pressures push consumers to cook more meals at home while payment plans support spending on large cooking appliances
Cautiously optimistic property market brings some positivity to the category
At-home cooking culture supports sales while new innovations support Rinnai and Elba’s leading positions in the market
E-commerce continues to show potential despite the strong position held by physical retailers
BNPL and zero-interest-instalment likely to boost growth while recovery in the local housing market presents new opportunities
Reliance on food delivery services and the growth in single-person households a potential threat to category growth
Consumer Appliances in Malaysia - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Large Cooking Appliances
- Built-in Large Cooking Appliances
- Freestanding Large Cooking Appliances
- Built-in Hobs
- Ovens
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- Built-in Cooker Hoods
- Freestanding Cooker Hoods
- Cookers
- Range Cookers
Large Cooking Appliances
The large cooking appliances includes freestanding cookers, built-in ovens, built-in hobs and cooker hoods.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Large Cooking Appliances research and analysis database.
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