PROSPECTS AND OPPORTUNITIES
Germans move less frequently due to tense housing market
The tense housing market in Germany is having a significant impact on sales of large cooking appliances, as reduced mobility among local consumers reshapes purchasing patterns. With housing shortages, high rent, and rising mortgage rates creating barriers to relocation, fewer people are moving homes.
Local consumer focus on eco-friendly appliances
Over the forecast period, the focus on eco-friendly cooking appliances is expected to intensify in Germany, driven by consumer demand, regulatory pressures, and technological advancements. As environmental concerns remain at the forefront of public discourse, Germans will increasingly prioritise sustainability.
IoT and other technological steps forward
IoT (Internet of Things) and technological advancements will have an impact on large cooking appliances in Germany in the coming years, marking a transformative era in domestic kitchens. As German households increasingly embrace the concept of intelligent living, the integration of connected appliances is expected to move beyond novelty, becoming an essential feature for convenience, efficiency, and sustainability.
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Overview:
Understand the latest market trends and future growth opportunities for the Large Cooking Appliances industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Large Cooking Appliances industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Large Cooking Appliances in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Large Cooking Appliances in Germany?
- Which are the leading brands in Germany?
- How are products distributed in Germany?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Large Cooking Appliances in Germany - Category analysis
KEY DATA FINDINGS
Marginally stronger performance for freestanding models, while built-in struggles
BSH Hausgeräte regains share to consolidate leadership
Distribution of large cooking appliances is constantly changing
Germans move less frequently due to tense housing market
Local consumer focus on eco-friendly appliances
IoT and other technological steps forward
Consumer Appliances in Germany - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Large Cooking Appliances
- Built-in Large Cooking Appliances
- Freestanding Large Cooking Appliances
- Built-in Hobs
- Ovens
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- Built-in Cooker Hoods
- Freestanding Cooker Hoods
- Cookers
- Range Cookers
Large Cooking Appliances
The large cooking appliances includes freestanding cookers, built-in ovens, built-in hobs and cooker hoods.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Large Cooking Appliances research and analysis database.
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