COMPETITIVE LANDSCAPE
BSH Hausgeräte maintains lead through premiumisation
Large cooking appliances in Germany is relatively concentrated, with the top two players together holding a 41% retail volume share in 2025. In this year, BSH Hausgeräte GmbH (Siemens, Bosch, Constructa, Neff) led with a 30% volume share, followed by Electrolux Hausgeräte GmbH (AEG-Electrolux, Zanussi-Electrolux) with 11%.
Opportunities remain for players to capture share through innovation
There were no notable mergers or acquisitions in 2025 or anticipated in 2026. The stability in the competitive landscape presents opportunities for businesses to focus on premiumisation and sustainability.
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Overview:
Understand the latest market trends and future growth opportunities for the Large Cooking Appliances industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Large Cooking Appliances industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Large Cooking Appliances in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Large Cooking Appliances in Germany?
- Which are the leading brands in Germany?
- How are products distributed in Germany?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Large Cooking Appliances in Germany - Category analysis
KEY DATA FINDINGS
Premiumisation drives value growth despite a fall in volume sales
Premium brands drive value growth through advanced features
Built in hobs and ovens dominate and see the best performances
Bosch exemplifies innovation with smart products
Sustainability focus impacts large cooking appliances
Premiumisation will remain evident, but likely to be unable to prevent decline
Built-in hobs expected to remain dominant, but ovens set to see growth
AI and sustainability anticipated to shape future offerings
BSH Hausgeräte maintains lead through premiumisation
Opportunities remain for players to capture share through innovation
Home products specialists leads offline sales due to advice from staff
Retail e-commerce grows with competitive pricing and convenience
Consumer Appliances in Germany - Industry Overview
Low volume increase, while premiumisation and technology drive higher value growth
Premium features drive value growth despite muted volume increase
Smart and AI-powered consumer appliances increasingly favoured
Consumers seek multifunctional, compact products to save space and offer convenience
Premiumisation expected to drive growth
Dynamism for heat pumps due to energy efficiency and cost savings
Smart technologies and multifunctionality to shape the future
Leading manufacturers maintain strength through innovation and distribution
SharkNinja raises the competition, and opportunities remain
Appliances and electronics specialists leads offline sales with premium offerings
The rise of retail e-commerce and further prospects for omnichannel retailing
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Large Cooking Appliances
- Built-in Large Cooking Appliances
- Freestanding Large Cooking Appliances
- Built-in Hobs
- Ovens
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- Built-in Cooker Hoods
- Freestanding Cooker Hoods
- Cookers
- Range Cookers
Large Cooking Appliances
The large cooking appliances includes freestanding cookers, built-in ovens, built-in hobs and cooker hoods.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Large Cooking Appliances research and analysis database.
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