PROSPECTS AND OPPORTUNITIES
E-commerce set to play an important role in the future of large cooking appliances
Retail e-commerce saw a dramatic increase in its share of distribution within large cooking appliances following the outbreak of COVID-19 and although this growth has since slowed down the channel is still seen to have significant potential. Major players will likely continue to prioritise the online channel as they look to grow their sales with younger consumers in particular increasingly doing much of their shopping online.
Pricing strategies and promotions will remain important in attracting price-sensitive consumers
It is likely that in the forecast period, players operating within large cooking appliances will attempt to gain market share by employing aggressive pricing strategies and promotions. Although there is expected to be an improvement in the economy over the forecast period there is still expected to remain a high degree of price sensitivity and thus players may need to use attractive prices and promotions to entice consumers into making a purchase.
Innovation could help the category on the path to recovery
Innovation will likely play an important role in lifting the category out of its slump, with new features having the potential to encourage replacement sales. Consumers are expected to increasingly look for energy efficient products with these not only being better for the environment but also having the potential to provide long-term savings on utility bills.
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Overview:
Understand the latest market trends and future growth opportunities for the Large Cooking Appliances industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Large Cooking Appliances industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Large Cooking Appliances in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Large Cooking Appliances in Colombia?
- Which are the leading brands in Colombia?
- How are products distributed in Colombia?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Large Cooking Appliances in Colombia - Category analysis
KEY DATA FINDINGS
Downturn in construction has a negative impact on sales of large cooking appliances
AI bringing new opportunities to the kitchen
Demand for ovens declines as consumers favour small appliances
Industrias HACEB SA remains the clear leader in large cooking appliances category.
E-commerce set to play an important role in the future of large cooking appliances
Pricing strategies and promotions will remain important in attracting price-sensitive consumers
Innovation could help the category on the path to recovery
Consumer Appliances in Colombia - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Large Cooking Appliances
- Built-in Large Cooking Appliances
- Freestanding Large Cooking Appliances
- Built-in Hobs
- Ovens
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- Built-in Cooker Hoods
- Freestanding Cooker Hoods
- Cookers
- Range Cookers
Large Cooking Appliances
The large cooking appliances includes freestanding cookers, built-in ovens, built-in hobs and cooker hoods.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Large Cooking Appliances research and analysis database.
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