COMPETITIVE LANDSCAPE
Defy maintains its dominance thanks to its diverse product portfolio
The large cooking appliances market in South Africa is concentrated, with Defy leading the market with a 62% share in retail volume terms in 2025. This dominance is driven by its strong presence in cookers, the largest category within large cooking appliances, as well as its quality offerings in ovens and cooker hoods.
Stability and innovation characterise competitive landscape
There were no mergers or acquisitions in 2025, and none are anticipated in 2026. Similarly, there were no notable and innovative product launches from late 2025 or planned for 2026.
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Overview:
Understand the latest market trends and future growth opportunities for the Large Cooking Appliances industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Large Cooking Appliances industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Large Cooking Appliances in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Large Cooking Appliances in South Africa?
- Which are the leading brands in South Africa?
- How are products distributed in South Africa?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Large Cooking Appliances in South Africa - Category analysis
KEY DATA FINDINGS
Consumers looking for energy-efficient and smart appliances
Brands invest in energy efficiency to drive sales
Cookers leading sales due to versatility and value
Range cookers benefit from premium demand
Consumers will prioritise energy efficiency and smart technology
Cookers will remain the leading product type, with range cookers driving premium growth
Smart technology and multi-functionality will drive market evolution
Defy maintains its dominance thanks to its diverse product portfolio
Stability and innovation characterise competitive landscape
Offline retail dominates large cooking appliance sales
E-commerce gains traction with competitive pricing
No new retail concepts or collaborations emerge
Smart technology revolutionises large cooking appliances
Gas cooking solutions gain traction amid electricity challenges
Innovation drives growth and consumer preferences
Consumer Appliances in South Africa - Industry Overview
Smart technology, energy-efficient products and rising urbanisation to drive sales
Positive growth driven by shifting consumer preferences
Inverter technology helps drive continued growth in refrigeration appliances
Dishwashers growth driven by middle-class expansion
Smart technology and energy efficiency drive growth
Refrigeration appliances will remain the largest category in value terms
Fastest growth expected in robotic vacuum cleaners and air fryers
Home of Living Brands and Defy Appliances lead the market
No significant mergers or acquisitions in 2025
Hypermarkets and non-grocery retailers dominate consumer appliance sales
E-commerce gains traction with competitive pricing and convenience
No new retail brands or concepts expected to emerge in 2026
Smart and AI-powered features reshape appliance functionality
Beko Energyspin washing machine sets new efficiency standard
DNA Dual Air Fryer Oven offers multi-drawer cooking convenience
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Large Cooking Appliances
- Built-in Large Cooking Appliances
- Freestanding Large Cooking Appliances
- Built-in Hobs
- Ovens
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- Built-in Cooker Hoods
- Freestanding Cooker Hoods
- Cookers
- Range Cookers
Large Cooking Appliances
The large cooking appliances includes freestanding cookers, built-in ovens, built-in hobs and cooker hoods.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Large Cooking Appliances research and analysis database.
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