PROSPECTS AND OPPORTUNITIES
Emphasis on functionality, efficiency, and health
While affordability will remain a key criterion in consumer purchasing decisions in the large cooking appliances category in the forecast period, consumers are likely to be willing to invest in appliances that offer certain features and advantages. For example, multi-functionality is expected to become an increasingly important factor when consumers are choosing between products.
Space optimisation and aesthetic appeal
With ongoing urbanisation and the increasing prevalence of small urban households, living space is increasingly at a premium in Thai homes. This is exerting a significant influence across major appliances categories, and large cooking appliances is no exception.
Evolving distribution landscape and user experience
The forecast period is expected to see e-commerce play an increasingly important role in the distribution of large cooking appliances. Consumers leading hectic modern lifestyles are becoming increasingly attracted to the convenience of shopping online, while the easy price comparisons and competitive pricing provided by the channel is also proving attractive, especially given the economic challenges prevailing towards the end of the review period.
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Overview:
Understand the latest market trends and future growth opportunities for the Large Cooking Appliances industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Large Cooking Appliances industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Large Cooking Appliances in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Large Cooking Appliances in Thailand?
- Which are the leading brands in Thailand?
- How are products distributed in Thailand?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Large Cooking Appliances in Thailand - Category analysis
KEY DATA FINDINGS
Affordability and efficiency drive choices
Niche segments emerge: premiumisation and health conscious choices
Competitive landscape heats up: localisation and innovation
Emphasis on functionality, efficiency, and health
Space optimisation and aesthetic appeal
Evolving distribution landscape and user experience
Consumer Appliances in Thailand - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Large Cooking Appliances
- Built-in Large Cooking Appliances
- Freestanding Large Cooking Appliances
- Built-in Hobs
- Ovens
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- Built-in Cooker Hoods
- Freestanding Cooker Hoods
- Cookers
- Range Cookers
Large Cooking Appliances
The large cooking appliances includes freestanding cookers, built-in ovens, built-in hobs and cooker hoods.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Large Cooking Appliances research and analysis database.
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