PROSPECTS AND OPPORTUNITIES
Affordability and aesthetic design likely to be key to growth
Affordability is expected to remain a key consideration for consumers purchasing large cooking appliances in the Philippines during the forecast period. These appliances are often seen as significant, aspirational investments.
Increasing sales to come from retail channels
In 2024, more than 50% of large cooking appliances sales are still being generated through the builder merchants and construction channel, mainly from the growing number of luxury projects in major cities such as Metro Manila. Many consumers still do not look to purchase these products themselves, with luxury developments providing them as a part of their value proposition.
Cookers and ovens growth likely to be hindered by price sensitivity
In contrast to the growth of built-in hobs and cooker hoods, ovens and cookers will continue to see growth constrained by the price sensitivity of Filipino consumers, who tend to prefer to purchase less expensive alternatives, especially if the price gap is huge. For example, cookers can cost around USD700 and purchasing a separate built-in hob and freestanding oven can cost as little as USD300 and offer a similar function.
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Overview:
Understand the latest market trends and future growth opportunities for the Large Cooking Appliances industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Large Cooking Appliances industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Large Cooking Appliances in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Large Cooking Appliances in Philippines?
- Which are the leading brands in Philippines?
- How are products distributed in Philippines?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Large Cooking Appliances in the Philippines - Category analysis
KEY DATA FINDINGS
Built-in hobs experiences strong growth due to growing awareness
Growing interest in home design and aesthetic qualities
La Germania strengthens its lead through active online campaigns
Affordability and aesthetic design likely to be key to growth
Increasing sales to come from retail channels
Cookers and ovens growth likely to be hindered by price sensitivity
Consumer Appliances in the Philippines - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Large Cooking Appliances
- Built-in Large Cooking Appliances
- Freestanding Large Cooking Appliances
- Built-in Hobs
- Ovens
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- Built-in Cooker Hoods
- Freestanding Cooker Hoods
- Cookers
- Range Cookers
Large Cooking Appliances
The large cooking appliances includes freestanding cookers, built-in ovens, built-in hobs and cooker hoods.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Large Cooking Appliances research and analysis database.
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