COMPETITIVE LANDSCAPE
Electrolux leads through innovation and diversification
The competitive landscape of large cooking appliances in Australia is moderately concentrated, with the top players holding significant share. In 2025, Electrolux Home Products Pty Ltd led the category as national brand owner with a 26% volume share, followed by Fisher & Paykel Australia Pty Ltd and Smeg Australia Pty Ltd with 9% share each.
Further share gain for Fisher & Paykel, supported by global owner Haier
As a global brand owner for the Fisher & Paykel, Haier maintained its position with further share gain by leveraging a dual-brand strategy: Fisher & Paykel as a premium design-led proposition (supported by curated experiences in Experience Centres) and Haier as a value-oriented option backed by global scale. This combination gained additional visibility through its official sponsorship of the Australian Open 2025-2027, while Fisher &Paykel continued to deepen its premium design narrative, reinforcing its competitiveness in induction and integrated kitchen suites.
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Overview:
Understand the latest market trends and future growth opportunities for the Large Cooking Appliances industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Large Cooking Appliances industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Large Cooking Appliances in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Large Cooking Appliances in Australia?
- Which are the leading brands in Australia?
- How are products distributed in Australia?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Large Cooking Appliances in Australia - Category analysis
KEY DATA FINDINGS
2025 trends show shift towards premium, energy-efficient, and integrated designs
Regulations drive demand for more energy-efficient cooking appliances
Multifunctional and compact designs suit urban living
Miele's luxury appliances drive premium sales
Consumers to continue prioritising energy efficiency and premium designs
Ovens will remain leading large cooking appliance, but built-in hobs will be more dynamic
Electrolux leads through innovation and diversification
Further share gain for Fisher & Paykel, supported by global owner Haier
Appliances and electronics specialists drive premium sales
Premium showrooms gain traction alongside e-commerce
Non-retail channels maintain significant presence
Premium brands drive energy-efficient and multifunctional innovations
Innovative product launches justify premium pricing and trading up
Consumer Appliances in Australia - Industry Overview
How innovation and energy efficiency shape Australian consumer appliance choices
Australians seek value, innovation and energy-efficient appliances
Air treatment products continues to make gains, driven by health and wellness concerns
Refrigeration appliances drives growth through innovation
Australians will continue to prioritise innovative appliances offering long-term value
Refrigeration appliances and air treatment products to see further growth
Australians to become increasingly discerning in their purchasing decisions
Leading brands sustain share through innovation
Strong performance by Dyson as it continues to focus on new launches
Appliances and electronics specialists leads distribution through expertise
E-commerce gains influence in product discovery and price comparison
Miele and Panasonic drive innovation with eco-friendly designs
Roborock revolutionises cleaning with automation and convenience
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Large Cooking Appliances
- Built-in Large Cooking Appliances
- Freestanding Large Cooking Appliances
- Built-in Hobs
- Ovens
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- Built-in Cooker Hoods
- Freestanding Cooker Hoods
- Cookers
- Range Cookers
Large Cooking Appliances
The large cooking appliances includes freestanding cookers, built-in ovens, built-in hobs and cooker hoods.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Large Cooking Appliances research and analysis database.
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