PROSPECTS AND OPPORTUNITIES
Lack of adequate cooking appliances will continue to hinder category development
The lack of wider cooking appliances, notably oven and wider hobs (90cm and over) and cookers, will continue to hinder volume sales in Morocco. Cooking appliances are typically not big enough to safely cook on for most Moroccan consumers.
Lack of infrastructure and the rising cost of electricity hinders growth
The lack of infrastructure in most Moroccan houses will continue to hinder sales of electric cookers in the forecast period. Indeed, most older houses do not have electrical plugs and cabling suitable for electric cooking appliances.
Built-in hobs and ovens benefit from rising household transactions
Built-in hobs and ovens are likely to benefit from the expected rise in housing sales over the forecast period thanks to better access to credit which should lure more affluent consumers into moving house. However, whilst built-in hobs and ovens are likely to be purchased by more affluent households, these items are unlikely to be used or replaced very often.
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Overview:
Understand the latest market trends and future growth opportunities for the Large Cooking Appliances industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Large Cooking Appliances industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Large Cooking Appliances in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Large Cooking Appliances in Morocco?
- Which are the leading brands in Morocco?
- How are products distributed in Morocco?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Large Cooking Appliances in Morocco - Category analysis
KEY DATA FINDINGS
Rising cost of electricity dents sales of electric ovens
Lack of infrastructure damages sales of electric cooking appliances
Consumers return to cooking at communal ovens
Lack of adequate cooking appliances will continue to hinder category development
Lack of infrastructure and the rising cost of electricity hinders growth
Built-in hobs and ovens benefit from rising household transactions
Consumer Appliances in Morocco - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Large Cooking Appliances
- Built-in Large Cooking Appliances
- Freestanding Large Cooking Appliances
- Built-in Hobs
- Ovens
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- Built-in Cooker Hoods
- Freestanding Cooker Hoods
- Cookers
- Range Cookers
Large Cooking Appliances
The large cooking appliances includes freestanding cookers, built-in ovens, built-in hobs and cooker hoods.
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This report originates from Passport, our Large Cooking Appliances research and analysis database.
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