COMPETITIVE LANDSCAPE
Major brands maintain leadership through loyalty and innovation
In 2025, the competitive landscape in large cooking appliances remained concentrated, with Haier Group, Whirlpool Corp and Nortek Inc collectively holding 70% of the market - Haier Group leading with 33%, followed by Whirlpool Corp at 20% and Nortek Inc at 17%. Their continued combined dominance is supported by strong brand loyalty, particularly during replacement purchases, and ongoing innovation.
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Overview:
Understand the latest market trends and future growth opportunities for the Large Cooking Appliances industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Large Cooking Appliances industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Large Cooking Appliances in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Large Cooking Appliances in USA?
- Which are the leading brands in USA?
- How are products distributed in USA?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Large Cooking Appliances in the US - Category analysis
KEY DATA FINDINGS
Resilience for large cooking appliances, with modest but steady growth
Premium features enhance value for budget-conscious consumers
Home-cooking habit sustains strong demand for versatile cookers
Segmentation strategy boosts innovation and competitive advantage
Healthier, more sustainable cooking to support sustained growth
Integrated kitchens to drive demand for built-in appliances
Smart technology integration will inform innovation
Major brands maintain leadership through loyalty and innovation
Home products specialists leads distribution as consumers seek expert advice
Seamless omnichannel experience essential for retailers
Copper’s Charlie oven promotes cleaner power usage and flexibility
Bosch FlameSelect offers precise gas hob control
GE, Bosch, and Samsung lead in terms of innovative features
Consumer Appliances in the US - Industry Overview
Economic pressures reshape consumer appliances in the US
Tariffs and consumer behaviour shape market dynamics
Economic pressures drive product segmentation
Continued demand for refrigeration appliances despite decline
Economic pressures and rising price sensitivity will reshape purchasing patterns
Consumers replace rather than repair appliances as durability declines
Rising energy efficiency drives stronger competition between heat pumps and air conditioners
Leading brands maintain positions through diversified portfolios
Emerging players and innovation drive market dynamics
E-commerce gains share as consumers prioritise convenience
Specialists appreciated for in-store advice
Small appliances thrive in e-commerce with diverse offerings
Multifunctionality and compact design drive innovation
Health and wellness focus influences product development
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Large Cooking Appliances
- Built-in Large Cooking Appliances
- Freestanding Large Cooking Appliances
- Built-in Hobs
- Ovens
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- Built-in Cooker Hoods
- Freestanding Cooker Hoods
- Cookers
- Range Cookers
Large Cooking Appliances
The large cooking appliances includes freestanding cookers, built-in ovens, built-in hobs and cooker hoods.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Large Cooking Appliances research and analysis database.
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