COMPETITIVE LANDSCAPE
Leading brands maintain dominance through innovation and adaptation
Large cooking appliances in Saudi Arabia was moderately concentrated in 2025, with the top four manufacturers accounting for more than half of retail volume sales. The top four players in 2025 were Zagzoog Home Appliance with 15%, Abdul Mohsin Al Swailem Est and Ibrahim Shaker Co Ltd each with 13%, and United Electronics Co with 12%.
Emerging players carve out niches with innovative strategies
Midea Group, Nkai Group, and Electrolux are emerging companies performing well in large cooking appliances in Saudi Arabia. Midea has implemented a strong low-price policy, making its products accessible to a broader segment of Saudi consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Large Cooking Appliances industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Large Cooking Appliances industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Large Cooking Appliances in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Large Cooking Appliances in Saudi Arabia?
- Which are the leading brands in Saudi Arabia?
- How are products distributed in Saudi Arabia?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Large Cooking Appliances in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Urbanisation and Vision 2030 contribute to growth for large cooking appliances
Steady growth driven by housing and hospitality expansion
Cookers dominates sales, driven by the consumer preference for convenience
Smart and AI-powered innovations drive growth and consumer engagement
Urbanisation and rising incomes set to drive demand for modern large cooking appliances
Cookers expected to remain dominant, while ovens will show continued growth potential
Smart innovation and sustainability to shape future demand
Leading brands maintain dominance through innovation and adaptation
Emerging players carve out niches with innovative strategies
Appliances and electronics specialists leads retail sales
Retail e-commerce sees growth as D2C sales rise leads retail sales
Emerging retail concepts likely to revolutionise sales of large cooking appliances
Sustainability drives innovation in large cooking appliances
Convenience and customisation trend drives growth and consumer engagement
Consumer Appliances in Saudi Arabia - Industry Overview
Consumer appliances thrives, driven by Vision 2030 and demand for smart products
Strong demand driven by economic growth and Vision 2030
Air conditioners grows rapidly from an already high base in 2025
Smart integration drives growth for consumer appliances
Sustainability expected to drive continued growth
Air conditioners to remain dominant in value terms, while air purifiers shows growth potential
Smart technology expected to shape business strategies
Players in small appliances maintain their leading positions overall
Emerging players and strategic moves shape the industry
Offline retail dominates due to in-store expertise and product comparison
Retail e-commerce drives sales of small appliances with competitive pricing
Experiential retail and DTC concepts reshape the retail landscape
Energy-efficient appliances drive premiumisation
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Large Cooking Appliances
- Built-in Large Cooking Appliances
- Freestanding Large Cooking Appliances
- Built-in Hobs
- Ovens
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- Built-in Cooker Hoods
- Freestanding Cooker Hoods
- Cookers
- Range Cookers
Large Cooking Appliances
The large cooking appliances includes freestanding cookers, built-in ovens, built-in hobs and cooker hoods.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Large Cooking Appliances research and analysis database.
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