PROSPECTS AND OPPORTUNITIES
Influencers and digital content creators to spur sales
Retail sales of imaging devices are projected to continue to decline through the forecast period in volume and value (constant 2024 prices) terms. The growing use of smartphones remains at the root of this trend, with many younger consumers in particular coming to regard digital cameras and camcorders as unnecessary, particularly as the quality of smartphone cameras continues to improve.
Online promotions and BNPL are likely to make imaging devices more attractive purchases
There is a growing trend of purchasing consumer electronics, including imaging devices, online during sales events in e-commerce marketplace to enjoy extra discounts. In addition, these platforms are known for competitive pricing, easy return policies and reliable buyers’ review that are greatly welcomed by young consumers.
Rising trend for refurbished/used products to dampen new purchases
Consumers who are serious about photography are more likely to invest in sophisticated SLR and compact system cameras that deliver higher quality images, in addition to owning and using a smartphone for taking pictures. However, the high price points of these more sophisticated products remain a significant barrier for many consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Imaging Devices industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Imaging Devices industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Imaging Devices in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Imaging Devices in Malaysia?
- Which are the leading brands in Malaysia?
- How are products distributed in Malaysia?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Imaging Devices in Malaysia - Category analysis
KEY DATA FINDINGS
Imaging devices continue to feel the heat from smartphones but tourism offers some respite for digital camcorders
Emergence of lower-priced alternatives exerts some pressure on GoPro
E-commerce on the rise but physical stores retain a strong preference
Influencers and digital content creators to spur sales
Online promotions and BNPL are likely to make imaging devices more attractive purchases
Rising trend for refurbished/used products to dampen new purchases
Consumer Electronics in Malaysia - Industry Overview
Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Imaging Devices
- Digital Cameras
- Digital Camcorders
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Imaging Devices research and analysis database.
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