PROSPECTS AND OPPORTUNITIES
Generation Z - born in a digital era but attracted by analogue
Despite ongoing competition from smartphones to capture everyday images, the outlook for imaging devices remains positive. Generation Z consumers are becoming increasingly aware of how different photography results can be using digital cameras or even traditional film cameras.
Content creation will focus on hybrid cameras
Content creators on social media platforms such as YouTube, TikTok and Instagram, are extremely interested in the latest specifications and new launches from brands of imaging devices. There are a growing number of younger consumers in Australia who are creating vlogs, short films, documentaries and sports/action videos for fun but also to support their aspirations to become content creators.
Digital models continue to innovate to capture action market
While overall demand for digital camcorders remains lower than pre-pandemic levels in Australia, the launch of innovative models, such as Insta360 One X3, which is a waterproof action camera, has gained significant attention from local consumers. This model claims to offer exceptional quality and an easy user experience, while the waterproof feature allows the user to record a wide range of content in different terrains.
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Overview:
Understand the latest market trends and future growth opportunities for the Imaging Devices industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Imaging Devices industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Imaging Devices in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Imaging Devices in Australia?
- Which are the leading brands in Australia?
- How are products distributed in Australia?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Imaging Devices in Australia - Category analysis
KEY DATA FINDINGS
Improving features helps reverse declining trend in imaging devices
Passion drives demand among photography enthusiasts
Gathering information, e-commerce and the importance of physical stores
Generation Z - born in a digital era but attracted by analogue
Content creation will focus on hybrid cameras
Digital models continue to innovate to capture action market
Consumer Electronics in Australia - Industry Overview
Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Imaging Devices
- Digital Cameras
- Digital Camcorders
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Imaging Devices research and analysis database.
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