PROSPECTS AND OPPORTUNITIES
No hope in sight for struggling category
Due to the dominant role of smartphones and their ever-improving photo and video capabilities, demand for imaging devices is set to keep declining in the forecast period, although at a much slower pace compared to the review period. Imaging devices are no longer must-have items for the average consumer.
Mirrorless system cameras likely to become key product
Mirrorless system cameras are expected to increasingly dominate digital cameras in Austria in the forecast period at the cost of SLR cameras. Meanwhile fixed lens cameras are anticipated to become even more of a niche due to their lack of advantages over smartphone cameras.
Action cams unlikely to protect camcorders from severe decline
Volume sales decline in camcorders is also likely to accelerate in the forecast period. The saturation in action cams and the relatively long replacement cycles will have a negative impact, while other camcorders will remain a niche.
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Overview:
Understand the latest market trends and future growth opportunities for the Imaging Devices industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Imaging Devices industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Imaging Devices in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Imaging Devices in Austria?
- Which are the leading brands in Austria?
- How are products distributed in Austria?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Imaging Devices in Austria - Category analysis
KEY DATA FINDINGS
Competition from smartphones cannot be withstood
Digital cameras’ competitive landscape in flux
Demand for camcorders relatively stable thanks to action cams
No hope in sight for struggling category
Mirrorless system cameras likely to become key product
Action cams unlikely to protect camcorders from severe decline
Consumer Electronics in Austria - Industry Overview
Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Imaging Devices
- Digital Cameras
- Digital Camcorders
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Imaging Devices research and analysis database.
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