PROSPECTS AND OPPORTUNITIES
Sales set to remain in a slump due to ongoing cannibalisation from smartphones
Sales of imaging devices are expected to remain in a volume and value decline over the forecast period, due to this category becoming rather niche as sales continue to be cannibalised by smartphones. There are also ongoing improvements in the cameras of many smartphone brands, with the availability of easy-to-use apps for editing purposes.
Innovation will focus on enhancing comfort and convenience for consumers
In terms of innovations, manufacturers of imaging devices are likely to focus on enhancing comfort and convenience for consumers. For example, through increasing picture quality in the dark by adjusting the ISO to determine how much light the camera sensor needs to produce a properly exposed image.
Could ultra-compact and simplified cameras be the next big thing?
Ultra-compact digital cameras and camcorders might be introduced over the forecast period. This will include very small cameras that can fit in the pocket of consumers and will offer higher picture quality compared to smartphones.
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Overview:
Understand the latest market trends and future growth opportunities for the Imaging Devices industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Imaging Devices industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Imaging Devices in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Imaging Devices in Hungary?
- Which are the leading brands in Hungary?
- How are products distributed in Hungary?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Imaging Devices in Hungary - Category analysis
KEY DATA FINDINGS
Sales of imaging devices remain in a slump, due to strong competition from multi-functional smartphones
Canon maintains its marginal lead on Sony thanks to focus on innovation and strong promotions
Retail e-commerce takes over from appliances and electronics specialist to become the leading distribution channel
Sales set to remain in a slump due to ongoing cannibalisation from smartphones
Innovation will focus on enhancing comfort and convenience for consumers
Could ultra-compact and simplified cameras be the next big thing?
Consumer Electronics in Hungary - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Imaging Devices
- Digital Cameras
- Digital Camcorders
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Imaging Devices research and analysis database.
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