PROSPECTS AND OPPORTUNITIES
Continued decline, although niches may offer opportunities
Retail volume sales of imaging devices in Vietnam are forecast to decline at a CAGR of 3% over the forecast period, ultimately reaching 107,000 units. Economic uncertainty and budget constraints are likely to limit consumer spending on non-essential items, including high-end imaging devices.
AI integration set to impact imaging devices
In the coming years, artificial intelligence (AI) integration is expected to significantly transform imaging devices in Vietnam. This technological advancement will introduce more sustainable features, such as power-saving mode and extended battery life, which are crucial for both environmental considerations and user convenience.
Increasing popularity of compact and budget-friendly cameras anticipated
Handy, pocket-sized cameras that offer high-quality video recording are forecast to gain popularity in Vietnam. Leading professional brands such as Canon, Nikon, and Sony are increasingly introducing more affordable models tailored for younger consumers, particularly students.
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Overview:
Understand the latest market trends and future growth opportunities for the Imaging Devices industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Imaging Devices industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Imaging Devices in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Imaging Devices in Vietnam?
- Which are the leading brands in Vietnam?
- How are products distributed in Vietnam?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Imaging Devices in Vietnam - Category analysis
KEY DATA FINDINGS
Digital camcorders bucks the declining trend with TikTok marketing campaigns
Due to the popularity of its professional cameras, Canon maintains a stable dominant share
Retail e-commerce maintains its rising trend, but appliances and electronics specialists remains dominant
Continued decline, although niches may offer opportunities
AI integration set to impact imaging devices
Increasing popularity of compact and budget-friendly cameras anticipated
Consumer Electronics in Vietnam - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Imaging Devices
- Digital Cameras
- Digital Camcorders
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Imaging Devices research and analysis database.
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