PROSPECTS AND OPPORTUNITIES
GoPro set to retain leading position in camcorders over the forecast period
Dominating sales of digital camcorders in Taiwan, GoPro will seek to maintain interest through its Instagram account and by collaborating with internet celebrities to encourage the publication of User Generated Content (UGC) via GoPro, thereby securing more consumers.
Category will face ongoing threat from smartphones in the coming years
With the increasing penetration of smartphones offering advanced photographic capabilities and the growing availability of faster internet connections, local consumers find it increasingly convenient to take and share photos and upload them onto social media platforms via their phones. This trend is expected to continue adversely impacting the demand for digital cameras.
Increasing penetration of e-commerce will place ongoing pressure on appliances and electronics specialists
Appliances and electronics specialists will continue to represent the second most significant distribution channel for imaging devices over the forecast but face ongoing pressure from e-commerce. Digital camera and camcorder producers and distributors will need to work closely with both chained and independent retailers to create their own targeted marketing strategies within a highly competitive landscape.
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Overview:
Understand the latest market trends and future growth opportunities for the Imaging Devices industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Imaging Devices industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Imaging Devices in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Imaging Devices in Taiwan?
- Which are the leading brands in Taiwan?
- How are products distributed in Taiwan?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Imaging Devices in Taiwan - Category analysis
KEY DATA FINDINGS
Digital camcorders lose out to smartphones in 2024
Post-pandemic travel has helped boost sales performance of imaging devices
Retail e-commerce remains the most significant distribution channel for imaging devices in 2024
GoPro set to retain leading position in camcorders over the forecast period
Category will face ongoing threat from smartphones in the coming years
Increasing penetration of e-commerce will place ongoing pressure on appliances and electronics specialists
Consumer Electronics in Taiwan - Industry Overview
Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Imaging Devices
- Digital Cameras
- Digital Camcorders
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Imaging Devices research and analysis database.
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