PROSPECTS AND OPPORTUNITIES
Category expected to remain in long-term volume decline
Retail volume sales of imaging devices are expected to continue falling over the forecast period. Ongoing advances in smartphone camera technology will remain the strongest competitive force, reducing demand for entry-level and mid-range dedicated cameras.
AI and hybrid functionality to drive innovation
Hybrid cameras that seamlessly integrate high-quality still photography and video recording capabilities are expected to gain momentum, responding to the needs of content creators, vloggers, and influencers who demand both functionalities in a single device. Models capable of filming in 4K and 8K will increasingly appeal to consumers seeking superior image quality and cinematic results.
Revival trends and printing opportunities
A growing interest in physical photography is creating new opportunities in instant-print and connected printing devices. Consumers are showing renewed appreciation for tangible photo formats, with brands such as Fujifilm and Canon investing in instant-print solutions and exploring emerging possibilities in 3D image printing.
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Overview:
Understand the latest market trends and future growth opportunities for the Imaging Devices industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Imaging Devices industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Imaging Devices in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Imaging Devices in Portugal?
- Which are the leading brands in Portugal?
- How are products distributed in Portugal?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Imaging Devices in Portugal - Category analysis
KEY DATA FINDINGS
Category returns to decline as smartphones replace dedicated devices
Canon maintains lead while Fujifilm records strongest growth
Electronics specialists dominate sales, supported by omnichannel strategies
Category expected to remain in long-term volume decline
AI and hybrid functionality to drive innovation
Revival trends and printing opportunities
Consumer Electronics in Portugal - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Imaging Devices
- Digital Cameras
- Digital Camcorders
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Imaging Devices research and analysis database.
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