PROSPECTS AND OPPORTUNITIES
Improved smartphone cameras present a further threat to sales
Sales of imaging devices are expected to continue declining over the forecast period as the quality of the cameras on smartphones continues to improve. For most consumers, the cameras available on smartphones are now sufficient to meet their needs, with higher-end models now featuring high-tech features including the use of AI.
AI capabilities may come into play as a way to compete with smartphones
Whilst very little innovation is expected in imaging devices over the forecast period due to the falling demand there could be a need to introduce more AI-driven features, many of which are already being included in smartphones. Depending on where producers of imaging devices now want to position their products, eg for the professional market, they may seek to offer some higher-end AI abilities to recapture some people back from smartphones.
Nostalgia and tourism may play a role in keeping the category alive
Consumers who are nostalgic about the “good old days” and who want to use a camera again may be targeted as a potential consumer base provided the price is right. For example, there is a certain nostalgia element in audio devices with some consumers switching back to vinyl records, and similarly, some consumers may switch back to the joy of using a proper camera to capture special moments, rather than using their smartphone.
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Overview:
Understand the latest market trends and future growth opportunities for the Imaging Devices industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Imaging Devices industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Imaging Devices in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Imaging Devices in Morocco?
- Which are the leading brands in Morocco?
- How are products distributed in Morocco?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Imaging Devices in Morocco - Category analysis
KEY DATA FINDINGS
Sales of imaging devices continue to decline as a result of smartphones
Imaging devices remains a consolidated category
Appliance and electronic specialists adopt omnichannel strategies to maintain dominance
Improved smartphone cameras present a further threat to sales
AI capabilities may come into play as a way to compete with smartphones
Nostalgia and tourism may play a role in keeping the category alive
Consumer Electronics in Morocco - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Imaging Devices
- Digital Cameras
- Digital Camcorders
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Imaging Devices research and analysis database.
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