PROSPECTS AND OPPORTUNITIES
Volume sales of imaging devices to remain in a slump, due to ongoing competition from multi-use smartphones
Volume sales of imaging devices are expected to remain in a slump over the forecast period, despite promotional efforts by leading names such as Canon and Nikon. These brands have strategically focussed on consumer awareness campaigns and training programmes aimed at creating job opportunities for the unemployed, which have helped sustain some interest in the category.
Camera manufacturers set to innovate to remain relevant
To remain competitive with the growing capabilities of smartphones, camera manufacturers are expected to intensify product innovation over the forecast period. A notable example is Canon’s C70 camera, which showcases advanced technology designed for flexibility and ease of use.
Affordable, high-performance cameras will become the focus point
Mirrorless cameras have become increasingly preferred by professional photographers over traditional DSLR models, due to their compact design, faster autofocus, and superior image quality. This shift in preference has spurred significant innovation in the digital camera space.
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Overview:
Understand the latest market trends and future growth opportunities for the Imaging Devices industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Imaging Devices industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Imaging Devices in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Imaging Devices in Nigeria?
- Which are the leading brands in Nigeria?
- How are products distributed in Nigeria?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Imaging Devices in Nigeria - Category analysis
KEY DATA FINDINGS
Imaging devices continue to see declines as consumers turn to multi-use products
Cannon maintains its leading place, with other brands releasing new technology
Electronics and appliances specialists continue to lead distribution
Volume sales of imaging devices to remain in a slump, due to ongoing competition from multi-use smartphones
Camera manufacturers set to innovate to remain relevant
Affordable, high-performance cameras will become the focus point
Consumer Electronics in Nigeria - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Imaging Devices
- Digital Cameras
- Digital Camcorders
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Imaging Devices research and analysis database.
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