PROSPECTS AND OPPORTUNITIES
Smartphones will continue to threaten sales of imaging devices
Retail volume sales of imaging devices in China are forecast to decline at a CAGR of 3% over the forecast period, reaching 1.7 million units, driven by declining sales of digital cameras.
Product differentiation and technological upgrading likely to be seen
Imaging devices is forecast to see the widespread adoption of advanced technologies such as 4K and 8K ultra-high-definition, HDR, and high-frame-rate video. These innovations have resulted in a qualitative leap in picture and sound quality, significantly enhancing the user experience.
High-end digital camcorders set to offer growth opportunities
Portable high-performance digital camcorders are expected to remain a focal point for innovation in China. Represented by products like the DJI Pocket 3, these devices integrate advanced capabilities and effectively meet the diverse needs of both professional creators and general consumers, enhancing the user experience with AI-assisted functions.
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Overview:
Understand the latest market trends and future growth opportunities for the Imaging Devices industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Imaging Devices industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Imaging Devices in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Imaging Devices in China?
- Which are the leading brands in China?
- How are products distributed in China?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Imaging Devices in China - Category analysis
KEY DATA FINDINGS
While digital cameras maintains its declining trend, short video platforms drive growth for digital camcorders
The continual launch of technologically advanced products maintains Canon’s leadership
Offering many benefits, including competitive prices, retail e-commerce becomes the leading distribution channel
Smartphones will continue to threaten sales of imaging devices
Product differentiation and technological upgrading likely to be seen
High-end digital camcorders set to offer growth opportunities
Consumer Electronics in China - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Imaging Devices
- Digital Cameras
- Digital Camcorders
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Imaging Devices research and analysis database.
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