PROSPECTS AND OPPORTUNITIES
Sales of imaging devices will continue to decline across the forecast period
Over the forecast period, retail volume sales of imaging devices in Italy are expected to record a -11% CAGR, falling to 207,000 units by 2030. Sales of both digital cameras and digital camcorders are anticipated to continue their downward trend, driven by consumer scepticism and financial constraints.
TikTok Shop launches in Italy in 2025, offering a unique sales platform
TikTok Shop launched in Italy in March 2025, offering consumers the ability to purchase imaging devices directly during live streams. Each vendor has the opportunity to open their own store on their profile, enabling them to implement promotions, product lists, and centralised order management, all supported by bespoke advertisements.
Innovation set to expand use of imaging devices in different settings
The potential for innovation in imaging devices in Italy is expected to expand beyond traditional consumer segments. While action camcorders historically targeted enthusiasts of extreme leisure activities, both indoors and outdoors, new opportunities are emerging in public and business sectors.
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Overview:
Understand the latest market trends and future growth opportunities for the Imaging Devices industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Imaging Devices industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Imaging Devices in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Imaging Devices in Italy?
- Which are the leading brands in Italy?
- How are products distributed in Italy?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Imaging Devices in Italy - Category analysis
KEY DATA FINDINGS
Demand for imaging devices continues to fall due to competition from smartphones
Nital retains lead with wide brand portfolio
E-commerce becomes dominant distribution channel for imaging devices
Sales of imaging devices will continue to decline across the forecast period
TikTok Shop launches in Italy in 2025, offering a unique sales platform
Innovation set to expand use of imaging devices in different settings
Consumer Electronics in Italy - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Imaging Devices
- Digital Cameras
- Digital Camcorders
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Imaging Devices research and analysis database.
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