Over the forecast period, retail volume sales of imaging devices in Italy are expected to record a -11% CAGR, falling to 207,000 units by 2030. Sales of both digital cameras and digital camcorders are anticipated to continue their downward trend, driven by consumer scepticism and financial constraints.
TikTok Shop launched in Italy in March 2025, offering consumers the ability to purchase imaging devices directly during live streams. Each vendor has the opportunity to open their own store on their profile, enabling them to implement promotions, product lists, and centralised order management, all supported by bespoke advertisements.
The potential for innovation in imaging devices in Italy is expected to expand beyond traditional consumer segments. While action camcorders historically targeted enthusiasts of extreme leisure activities, both indoors and outdoors, new opportunities are emerging in public and business sectors.
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Understand the latest market trends and future growth opportunities for the Imaging Devices industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Imaging Devices industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Imaging Devices
This report originates from Passport, our Imaging Devices research and analysis database.
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