Video Games in Hong Kong, China

July 2025
Select Country Report
USD 1,195
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).

This report comes in PDF with additional info in Excel included.

Overview:

Understand the latest market trends and future growth opportunities for the Video Games industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Video Games industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Video Games in Hong Kong, China report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Video Games in Hong Kong, China?
  • Which are the leading brands in Video Games in Hong Kong, China?
  • How are products distributed in Video Games in Hong Kong, China?
  • How is the rise of e-commerce impacting the retail landscape and traditional outlets?
  • What are the key safety regulations to observe in Hong Kong, China?
  • How has retail disruption following COVID-19 and national lockdown impacted sales?
  • Where is future growth expected to be most dynamic?
  • Is it more important to appeal to children or adults?

Video Games in Hong Kong, China - Category analysis

KEY DATA FINDINGS

Video games continues to be driven by digital content and subscription services
Chart 1 Key Trends 2024
Video games returns to growth, supported by subscription services
GameBear reduces latency and reporting times using cloud services
Chart 2 Analyst Insight
Tencent and NetEase use subscriptions to broaden access for gamers
Chart 3 NetEase Reveals New Battle Royal Strategy with Mobile E-Sports Offerings
Video games software set to spearhead expansion
New consoles offer access to Steam libraries, boosting online games and subscriptions
Growth of mobile games and esports underpinned by government support
Fragmented competitive landscape sees Chinese studios expanding globally via partnerships
Mad Catz launches N.E.K.O. arcade controller for fighting games
Genshin Impact and Pop Mart collaboration targets kidult trend
Chart 4 Dress-Up Dreams collection From Genshin Impact Leveraging Kidult Trend
Retail e-commerce strengthens its dominance as distribution channel
HP launches OMEN gaming laptop with AI cooling features, supporting digital computer games

Toys and Games in Hong Kong, China - Industry Overview

Rising sales mainly driven by video games and kidult trend
Chart 5 Key Trends 2024
Video games continues to drive overall industry sales
GameBear migrates to cloud, reducing latency and improving reporting
Chart 6 GameBear’s Nova Empire: Space Commander, Embraced by Over 10 Million Global Users
Kidult trend increases value of toys targeting adults
Chart 7 Analyst Insight
Video games to drive future growth of toys and games
The need to expand target audience to drive sales in a market with declining birth rate
AI integration and increasing focus on STEM toys
Concentration in competitive landscape declines, with Chinese brands making gains
52Toys targets IPO amid growing collectibles trend
Chart 8 52Toys Aims for Aggressive Expansion with New IPO Listing
FoloToy integrates AI chatbot with plush toys for interactive tutoring
Retail e-commerce offers retailers wider reach due to cross-border platforms
HKTDC's Exhibition+ boosts retail connections, while GBA opens cross-border sales
Chart 9 Real GDP Growth and Inflation 2019-2029
Chart 10 PEST Analysis in Hong Kong, China 2024
Chart 11 Key Insights on Consumers in Hong Kong, China 2024
Chart 12 Consumer Landscape in Hong Kong, China 2024

COUNTRY REPORTS DISCLAIMER

Summary 1 Research Sources
Download table of contents
The following categories and subcategories are included:

Video Games

    • Hand-Held Consoles
    • Static Consoles
    • Gaming Headsets
      • Computer Games (Physical)
      • Console Games (Physical)
      • Computer Games (Digital)
      • Console Games (Digital)
      • Online Games and Subscriptions
      • Mobile Games
        • Console Games (Physical)
        • Console Games (Digital)
        • Computer Games (Physical)
        • Computer Games (Digital)
      • Online Games and Subscriptions
      • Mobile Games
        • Computer Games (Game Sales)
        • Console Games (Game Sales)
        • Online Games and Subscriptions (Game Sales)
        • Mobile Games (Game Sales)
        • Computer Games (In-Game Purchases)
        • Console Games (In-Game Purchases)
        • Online Games and Subscriptions (In-Game Purchases)
        • Mobile Games (In-Game Purchases)

Video Games

This is the aggregation of video games hardware and video games software. Electronic/computerised educational toys such as Speak & Spell and LeapFrog are excluded from video games and included under pre-school. Video gaming population refers to the population that played a game at least once in the last 6 months on any covered platform. This includes players who have not spent any money on game purchases or in-game content purchases.

See all of our definitions
Share:

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Video Games research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!

© 2025 Euromonitor is privately owned & trademarked. VAT No. GB: 239-2559-40 Registered in England No. 1040587