Video Games in the United Kingdom

June 2025
USD 1,195
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).

This report comes in PDF with additional info in Excel included.

Overview:

Understand the latest market trends and future growth opportunities for the Video Games industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Video Games industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Video Games in United Kingdom report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Video Games in United Kingdom?
  • Which are the leading brands in Video Games in United Kingdom?
  • How are products distributed in Video Games in United Kingdom?
  • How is the rise of e-commerce impacting the retail landscape and traditional outlets?
  • What are the key safety regulations to observe in United Kingdom?
  • How has retail disruption following COVID-19 and national lockdown impacted sales?
  • Where is future growth expected to be most dynamic?
  • Is it more important to appeal to children or adults?

Video Games in the United Kingdom - Category analysis

KEY DATA INSIGHTS

Video games software drives sales, while subscription models are increasingly favoured
Chart 1 Key Trends 2024
Sales of video games decline as consumers await new releases
Activision Blizzard’s Game Pass launch threatens PlayStation Plus subscriptions
Chart 2 Call of Duty: Black Ops 6 Launches on Xbox Game Pass
Disney and Epic Games partnership engages consumers through Fortnite
Chart 3 Disney Partners with Epic Games
Xbox Game Pass changes consumption and threatens console sales
Video games to experience faster expansion than the regional average
Subscription services gain popularity, impacting traditional video game purchases
Chart 4 Analyst Insight
New consoles face challenges amid subscription growth and headset potential
Increasing consolidation, while Xbox pivots
Consolidated landscape of static consoles dominated by Sony Corp
Retail e-commerce remains dominant distribution channel for video games
Currys partners with Microsoft to provide in-store Xbox repairs

Toys and Games in the United Kingdom - Industry Overview

Growth driven by kidult trend, sustainability and influence of strategic alliances
Chart 5 Key Trends 2024
Traditional toys and games records most rapid value growth
Lego expands Botanicals range, targeting kidults with complex construction sets
Chart 6 Lego Expands Botanicals Collection
Disney and Epic Games partnership extends media influence in Fortnite
Chart 7 Disney Collaborates with Epic Games to Create Fortnite Universe
Video games to spearhead growth in toys and games
Kidults and tech integration to influence development of traditional toys and games
Sustainability to be a major trend in local market moving forwards
Chart 8 Analyst Insight
Dominance of retail e-commerce to support greater uptake of subscription services
LEGO Group gains share as Mattel and Hasbro focus on collectibles
Independent games struggle to compete with AAA titles due to limited funding
New range of LOL Surprise! dolls fails to appeal to younger children
Mattel’s ongoing commitment to supporting diversity and inclusion
Retail e-commerce continues to dominate, while traditional toy shops decline
Currys partners with Microsoft for Xbox repairs
Liledu enters subscription services with play-and-swap model
Chart 9 Liledu Launches in the UK
Chart 10 Real GDP Growth and Inflation 2019-2029
Chart 11 PEST Analysis in the United Kingdom 2024
Chart 12 Key Insights on Consumers in the United Kingdom 2024
Chart 13 Consumer Landscape in the United Kingdom 2024

COUNTRY REPORTS DISCLAIMER

The following categories and subcategories are included:

Video Games

    • Hand-Held Consoles
    • Static Consoles
    • Gaming Headsets
      • Computer Games (Physical)
      • Console Games (Physical)
      • Computer Games (Digital)
      • Console Games (Digital)
      • Online Games and Subscriptions
      • Mobile Games
        • Console Games (Physical)
        • Console Games (Digital)
        • Computer Games (Physical)
        • Computer Games (Digital)
      • Online Games and Subscriptions
      • Mobile Games
        • Computer Games (Game Sales)
        • Console Games (Game Sales)
        • Online Games and Subscriptions (Game Sales)
        • Mobile Games (Game Sales)
        • Computer Games (In-Game Purchases)
        • Console Games (In-Game Purchases)
        • Online Games and Subscriptions (In-Game Purchases)
        • Mobile Games (In-Game Purchases)

Video Games

This is the aggregation of video games hardware and video games software. Electronic/computerised educational toys such as Speak & Spell and LeapFrog are excluded from video games and included under pre-school. Video gaming population refers to the population that played a game at least once in the last 6 months on any covered platform. This includes players who have not spent any money on game purchases or in-game content purchases.

See all of our definitions
Share:

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Video Games research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!