The competitive landscape of video games in the UK became increasingly concentrated over the review period, making it challenging for emerging companies to break into the market. Independent games comprise a fairly niche space and tend to cater to smaller groups of consumers, with these developers lacking the funds to compete with AAA titles from larger publishers.
Despite double-digit decline in 2024, value sales of static consoles in the UK remained above pre-pandemic levels. The category is convincingly led by Sony Corp, which dominates through PlayStation 5.
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Understand the latest market trends and future growth opportunities for the Video Games industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Video Games industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Video Games
This is the aggregation of video games hardware and video games software. Electronic/computerised educational toys such as Speak & Spell and LeapFrog are excluded from video games and included under pre-school. Video gaming population refers to the population that played a game at least once in the last 6 months on any covered platform. This includes players who have not spent any money on game purchases or in-game content purchases.
See all of our definitionsThis report originates from Passport, our Video Games research and analysis database.
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