Video Games in Spain

June 2025
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Video Games industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Video Games industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Video Games in Spain report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Video Games in Spain?
  • Which are the leading brands in Video Games in Spain?
  • How are products distributed in Video Games in Spain?
  • How is the rise of e-commerce impacting the retail landscape and traditional outlets?
  • What are the key safety regulations to observe in Spain?
  • How has retail disruption following COVID-19 and national lockdown impacted sales?
  • Where is future growth expected to be most dynamic?
  • Is it more important to appeal to children or adults?

Video Games in Spain - Category analysis

KEY DATA FINDINGS

Changing technology and consumer behaviour drive a move to subscription services
Chart 1 Key Trends 2024
Growth in video games driven by software, especially subscriptions, while cloud gaming emerges
Xbox Cloud Gaming expands its library, shifting the focus to software
Chart 2 Analyst Insight
Grand Theft Auto VI anticipated to boost subscriptions and hardware
Chart 3 GTA VI’s Anticipated Launch Fuels Hardware and Subscription Expectations
Video games software expected to lead growth
Adoption of cloud gaming set to shape video games
New product launches set to contribute to growth for video games hardware
More frequent strategic partnerships, and a focus on core brands
PlayStation stays ahead of Nintendo in video games hardware
Steam Deck revitalises hand-held gaming
Tequila Works files for insolvency after Tencent withdraws funding
Chart 4 Tequila Works Declares Insolvency in Late 2024
Switch 2 and Grand Theft Auto VI are brands poised to impact video games
Spanish gamers embrace retail e-commerce as the primary sales channel
Sony uses hybrid distribution model for PlayStation 5 Pro launch
With online growth, gift cards and LIVE access codes will be the main driver of offline sales

Toys and Games in Spain - Industry Overview

Growth for video games offsets decline of traditional toys and games
Chart 5 Key Trends 2024
Video games drives expansion for toys and games despite overall slowdown in growth
Xbox Cloud Gaming and Cloudsky drive expansion of cloud gaming
Chart 6 Cloudsky Introduces Energy-Saving Android Cloud Gaming Solution in 2024
Pictionary Adults Only targets a more mature audience for social entertainment experiences
Chart 7 Pictionary Adults Only Gains Traction as Kidults Seek Adult-Themed Games
Established franchises drive video games revenue and limit innovation
Chart 8 Analyst Insight
Video games to lead growth within toys and games
Kidult trend and strategic partnerships set to drive growth for more complex toys and licensed toys
Cloud gaming, new launches, and interactive products set to reshape toys and games
Mattel sees a slight decline, while LEGO Group gains ground
Steam Deck invigorates hand-held consoles; Tranjis Games expands in games and puzzles through its Virus game
Goliath and IMC Toys seek partnership opportunities to expand their reach
Lego and Nintendo drive expansion through partnerships and key launches
Retail e-commerce drives growth, driven by video games software
Offline retail recovers as it is important for providing brand experiences; Sony uses hybrid distribution for PlayStation 5 Pro
Retail e-commerce impacts distribution of traditional toys and games via broader product ranges and home delivery
Chart 9 Real GDP Growth and Inflation 2019-2029
Chart 10 PEST Analysis in Spain 2024
Chart 11 Key Insights on Consumers in Spain 2024
Chart 12 Consumer Landscape in Spain 2024

COUNTRY REPORTS DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Video Games

    • Hand-Held Consoles
    • Static Consoles
    • Gaming Headsets
      • Computer Games (Physical)
      • Console Games (Physical)
      • Computer Games (Digital)
      • Console Games (Digital)
      • Online Games and Subscriptions
      • Mobile Games
        • Console Games (Physical)
        • Console Games (Digital)
        • Computer Games (Physical)
        • Computer Games (Digital)
      • Online Games and Subscriptions
      • Mobile Games
        • Computer Games (Game Sales)
        • Console Games (Game Sales)
        • Online Games and Subscriptions (Game Sales)
        • Mobile Games (Game Sales)
        • Computer Games (In-Game Purchases)
        • Console Games (In-Game Purchases)
        • Online Games and Subscriptions (In-Game Purchases)
        • Mobile Games (In-Game Purchases)

Video Games

This is the aggregation of video games hardware and video games software. Electronic/computerised educational toys such as Speak & Spell and LeapFrog are excluded from video games and included under pre-school. Video gaming population refers to the population that played a game at least once in the last 6 months on any covered platform. This includes players who have not spent any money on game purchases or in-game content purchases.

See all of our definitions
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This report originates from Passport, our Video Games research and analysis database.

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