The competitive landscape of video games in Malaysia became increasingly consolidated over the review period, with the top five global companies accounting for 35% share of value sales in 2024, compared to 31% in 2019, but remaining below the Asia Pacific average of 45%.
In July 2024, local games developer Kurechii released a new update, Postknight 2: Dev'loka the Walking City, which featured local delicacies such as kopi-o and nasi lemak, reflecting the country’s diverse cultures.
In late 2025, Nintendo is expected to introduce Nintendo Switch 2 in Malaysia, featuring a larger display, rounder corners, and an increased size. This new static console is intended to stimulate demand, as the previous model was released in 2017.
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Understand the latest market trends and future growth opportunities for the Video Games industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Video Games industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Video Games
This is the aggregation of video games hardware and video games software. Electronic/computerised educational toys such as Speak & Spell and LeapFrog are excluded from video games and included under pre-school. Video gaming population refers to the population that played a game at least once in the last 6 months on any covered platform. This includes players who have not spent any money on game purchases or in-game content purchases.
See all of our definitionsThis report originates from Passport, our Video Games research and analysis database.
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