The competitive landscape of video games in Argentina remained fairly fragmented in 2024. However, with the top five global companies accounting for 30% share of value sales - an increase from 27% in 2019 – there was a marginal rise in category concentration.
The decline of disc-based consoles in Argentina is being countered by a rise in digital console usage, including PlayStation 5 Digital Edition, and digital versions of Xbox Series S and Nintendo Switch. This trend is being driven by the rising popularity of subscription services such as Xbox Game Pass and PlayStation Plus, with key games on these platforms including Fortnite, League of Legends, God of War, Counter-Strike, EA Sports FC 24, and eFootball.
Key product launches in Argentina in 2025 are expected to include Ghost of Yotei (developed by Sucker Punch Production and distributed by Sony), Hell is Us (developed by Rogue Factor and published by Nacon), and Doom: The Dark Ages, developed by Id Software and distributed by Bethesda. A notable title launch expected in March 2025 is Assassin's Creed Shadows, the 14th game in the Assassin's Creed series, developed and published by Ubisoft.
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Understand the latest market trends and future growth opportunities for the Video Games industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Video Games industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Video Games
This is the aggregation of video games hardware and video games software. Electronic/computerised educational toys such as Speak & Spell and LeapFrog are excluded from video games and included under pre-school. Video gaming population refers to the population that played a game at least once in the last 6 months on any covered platform. This includes players who have not spent any money on game purchases or in-game content purchases.
See all of our definitionsThis report originates from Passport, our Video Games research and analysis database.
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