COMPETITIVE LANDSCAPE
Electronic Arts strengthens lead, benefiting from rising preference for digital content
The competitive landscape of video games in Argentina remained fairly fragmented in 2024. However, with the top five global companies accounting for 30% share of value sales - an increase from 27% in 2019 – there was a marginal rise in category concentration.
Digital console usage and subscription services gain traction
The decline of disc-based consoles in Argentina is being countered by a rise in digital console usage, including PlayStation 5 Digital Edition, and digital versions of Xbox Series S and Nintendo Switch. This trend is being driven by the rising popularity of subscription services such as Xbox Game Pass and PlayStation Plus, with key games on these platforms including Fortnite, League of Legends, God of War, Counter-Strike, EA Sports FC 24, and eFootball.
Launch of Assassin's Creed Shadows and Nintendo Switch 2 in local market
Key product launches in Argentina in 2025 are expected to include Ghost of Yotei (developed by Sucker Punch Production and distributed by Sony), Hell is Us (developed by Rogue Factor and published by Nacon), and Doom: The Dark Ages, developed by Id Software and distributed by Bethesda. A notable title launch expected in March 2025 is Assassin's Creed Shadows, the 14th game in the Assassin's Creed series, developed and published by Ubisoft.
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Overview:
Understand the latest market trends and future growth opportunities for the Video Games industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Video Games industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Video Games in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Video Games in Argentina?
- Which are the leading brands in Video Games in Argentina?
- How are products distributed in Video Games in Argentina?
- How is the rise of e-commerce impacting the retail landscape and traditional outlets?
- What are the key safety regulations to observe in Argentina?
- How has retail disruption following COVID-19 and national lockdown impacted sales?
- Where is future growth expected to be most dynamic?
- Is it more important to appeal to children or adults?
Video Games in Argentina - Category analysis
KEY DATA FINDINGS
Further shift towards digital content and investment by kidults drive growth
Digital migration and kidult trend drive video games software
PlayStation discounts drive subscription uptake during Black Friday
Local developers drive growth with custom products
Argentinian adults help drive growth of video games through esports
Video games hardware set to return to growth over the forecast period
Kidult interest and evolving gender dynamics to help shape gaming trends
Local games developers expected to be a significant growth driver in the coming years
Electronic Arts strengthens lead, benefiting from rising preference for digital content
Digital console usage and subscription services gain traction
Launch of Assassin's Creed Shadows and Nintendo Switch 2 in local market
Retail e-commerce dominates video game distribution amid changing consumer preferences
Physical retailers remain important for video games hardware
Toys and Games in Argentina - Industry Overview
Inflation drives value growth, but kidult trend supports overall sales
Video games displays strong value growth amid inflation
Adults' nostalgia boosts traditional toys and games and popularity of esports
Dimare updates designs to appeal to modern consumers
Video games to drive further growth in toys and games
The further move towards digital content and local games studios
Imports will remain significant challenge for local market
Wabro gains ground as Hasbro exits, resulting in distribution rights transfer
Dimare SA gains share with construction through City Ball launch
Nintendo Switch 2 and Minecraft toys to spearhead new product launches
Retail e-commerce gains share as Precios Justos ends and retail prices increase
El Mundo del Juguete leads fragmented landscape of traditional toys and games stores
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Video Games
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- Hand-Held Consoles
- Static Consoles
- Gaming Headsets
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- Computer Games (Physical)
- Console Games (Physical)
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- Computer Games (Digital)
- Console Games (Digital)
- Online Games and Subscriptions
- Mobile Games
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- Console Games (Physical)
- Console Games (Digital)
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- Computer Games (Physical)
- Computer Games (Digital)
- Online Games and Subscriptions
- Mobile Games
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- Computer Games (Game Sales)
- Console Games (Game Sales)
- Online Games and Subscriptions (Game Sales)
- Mobile Games (Game Sales)
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- Computer Games (In-Game Purchases)
- Console Games (In-Game Purchases)
- Online Games and Subscriptions (In-Game Purchases)
- Mobile Games (In-Game Purchases)
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Video Games
This is the aggregation of video games hardware and video games software. Electronic/computerised educational toys such as Speak & Spell and LeapFrog are excluded from video games and included under pre-school. Video gaming population refers to the population that played a game at least once in the last 6 months on any covered platform. This includes players who have not spent any money on game purchases or in-game content purchases.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Video Games research and analysis database.
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