Microsoft Corp remain the leading company in video games in Brazil in 2024, followed closely by Tencent Holdings. While Tencent Holdings gained shares as it remains popular with its PUBG offering and localised content, Microsoft Corp maintained the top position in video games thanks to its strengthening Xbox One Brand and static consoles, and its solid position in video games software.
Krafton Inc, the parent company of the popular PUBG franchise (PlayerUnknown's Battlegrounds), saw a substantial rise in its value share within video games in Brazil in 2024. PUBG Mobile, co-developed with Tencent, is especially popular among a dedicated Brazilian community and is supported by localised content, which includes Portuguese language support and region-specific gaming events.
The launches of The Legend of Zelda: Echoes of Wisdom, and Final Fantasy 7 Rebirth in Brazil in 2024/early 2025 underscore the sustained popularity of enduring video games franchises, particularly those with appeal to adult players, and the strong reception for Japanese brands within the territory. With a substantial consumer base of adults maintaining long-term engagement with Japanese consoles and games from the 1980s and 1990s, the local introduction of nostalgic games supported increased sales for their owners.
Subscription services, which offer extensive games libraries, have become more popular and have helped major players to increase their revenues. For example, Electronic Arts has used popular titles to grow its sales, while platforms like Xbox and PlayStation have seen increased revenues.
The expansion of cloud gaming in Brazil in 2024 enabled companies to strengthen their position by offering consumers a broad selection of games without the need for costly hardware. This model has found favour in a market where consumers are typically less inclined to pay premium prices for individual games.
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Understand the latest market trends and future growth opportunities for the Video Games industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Video Games industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Video Games
This is the aggregation of video games hardware and video games software. Electronic/computerised educational toys such as Speak & Spell and LeapFrog are excluded from video games and included under pre-school. Video gaming population refers to the population that played a game at least once in the last 6 months on any covered platform. This includes players who have not spent any money on game purchases or in-game content purchases.
See all of our definitionsThis report originates from Passport, our Video Games research and analysis database.
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