The competitive landscape of video games became more concentrated over the review period, with the top five global companies accounting for 57% of value sales in 2024, compared to 56% in 2019, and above the Western European average of 54%. Video games hardware recorded a significant sales decline in 2024 due to market saturation following increased electronic device purchases during the pandemic, while sales of video games software continued to rise.
In 2024, BANDAI NAMCO and Krafton Inc were among the key players in video games. BANDAI NAMCO, a console games company, saw success with titles such as Dragon Ball: Sparking Zero.
In Switzerland, Niantic, the developer of Pokémon Go, has announced the sale of its gaming division to Saudi-owned Scopely. This will allow Niantic to focus on artificial intelligence, while Scopely aims to grow its audience to over 500 million players.
The anticipated launch of the Nintendo Switch 2 is scheduled for June 2025. The industry is also awaiting the release of GTA 6 (Grand Theft Auto) in the autumn of 2025 on consoles, the title having won Most Wanted Game at the Golden Joystick Awards and Most Anticipated Game at the Game Awards in 2024.
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Understand the latest market trends and future growth opportunities for the Video Games industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Video Games industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Video Games
This is the aggregation of video games hardware and video games software. Electronic/computerised educational toys such as Speak & Spell and LeapFrog are excluded from video games and included under pre-school. Video gaming population refers to the population that played a game at least once in the last 6 months on any covered platform. This includes players who have not spent any money on game purchases or in-game content purchases.
See all of our definitionsThis report originates from Passport, our Video Games research and analysis database.
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