PROSPECTS AND OPPORTUNITIES
Growing presence of private label is anticipated
Sales of automatic dishwashing products are concentrated in modern grocery retailers (supermarkets and hypermarkets), where consumers can find a wide range of imported brands. Modern grocery retailers are seeking to take advantage of the growth in automatic dishwashing, leading to a rising number of private label variants.
Unpackaged hand dishwashing products are main threat
Due to Tunisia's economic crisis and the decline in consumer purchasing power, middle- and low-income consumers are increasingly turning to unpackaged hand dishwashing liquids as an alternative option. These products are mainly available in traditional grocery retailers and souks.
Strong competition between incumbent brands
Despite the development of dishwashing in Tunisia, and the entrance of several new domestic and international brands, competition will remain tight between Pril, Judy and Lilas over the upcoming period. These three brands will enjoy strong distribution network that covers all Tunisian grocery retailers across the traditional and modern channels.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashing industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashing in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashing in Tunisia?
- Which are the leading brands in Dishwashing in Tunisia?
- How are products distributed in Dishwashing in Tunisia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Dishwashing in Tunisia - Category analysis
KEY DATA FINDINGS
Domestic brands spearhead growth in hand dishwashing
Specialised hand dishwashing products emerge in modern grocery retailers
Hand dishwashing is notable for international brands and private label
Growing presence of private label is anticipated
Unpackaged hand dishwashing products are main threat
Strong competition between incumbent brands
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DISCLAIMER
The following categories and subcategories are included:
Dishwashing
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Dishwashing research and analysis database.
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