PROSPECTS AND OPPORTUNITIES
Consumers will continue to shift from cream/paste to liquid options
During the forecast period, consumers are expected to continue to gradually shift from cream/paste formats to liquid options within the hand dishwashing category for the sake of convenience. However, this transition will likely remain slow, as liquid products tend to have higher unit prices and are perceived to be less long-lasting compared to cream/paste alternatives.
Penetration of automatic dishwashers will boost sales of automatic dishwashing
From a regional perspective, Costa Rica already boasts one of the highest penetration rates of automatic dishwashers, and it will continue to increase over the forecast period. One major driver of this growth is the transition from houses to apartments.
Private label will continue to gain ground
During the forecast period, cheaper alternatives are expected to continue to gain ground in dishwashing, as consumers increasingly come to regard private label as an acceptable substitute for branded offerings in terms of quality. Retailers like Walmart are expected to invest in expanding and improving their private label portfolios in the short term, which will also support the growth of the modern retail channel.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashing industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashing in Costa Rica report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashing in Costa Rica?
- Which are the leading brands in Dishwashing in Costa Rica?
- How are products distributed in Dishwashing in Costa Rica?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Dishwashing in Costa Rica - Category analysis
KEY DATA FINDINGS
Prices decrease due to lower production costs
Colgate-Palmolive’s Axion loses retail value share as competition intensifies
Hand dishwashing remains dominant
Consumers will continue to shift from cream/paste to liquid options
Penetration of automatic dishwashers will boost sales of automatic dishwashing
Private label will continue to gain ground
Home Care in Costa Rica - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Dishwashing
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Dishwashing research and analysis database.
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