PROSPECTS AND OPPORTUNITIES
Weak consumer confidence will maintain price sensitivity
Price inflation in the latter years of the review period has placed a stain on household finances and this will have a lasting impact on consumer confidence in the upcoming years. Households will remain price-sensitive and seek to minimise their expenditure on dishwashing products.
Automatic dishwashing will become more prominent
Automatic dishwashing tablets will grow faster than hand dishwashing in the forecast period for several key reasons. Dishwashers have the capacity to clean many dishes at once, thus freeing up time for other tasks.
Addressing health concerns will be vital
Denmark is recording a high incidence of allergies and asthma in the general population. At the same time, there is greater awareness of the negative impact of chemicals on health, especially for households with children.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashing industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashing in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashing in Denmark?
- Which are the leading brands in Dishwashing in Denmark?
- How are products distributed in Dishwashing in Denmark?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Dishwashing in Denmark - Category analysis
KEY DATA FINDINGS
Brands focus on improving effectiveness to drive sales
Sustainability efforts focus on packaging
Energy saving benefits gain consumers’ attention
Weak consumer confidence will maintain price sensitivity
Automatic dishwashing will become more prominent
Addressing health concerns will be vital
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2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Dishwashing
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Dishwashing research and analysis database.
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