PROSPECTS AND OPPORTUNITIES
Rising popularity of automatic dishwashing
The dishwashing market in Estonia is fairly stable, and there are few opportunities for significant change over the forecast period. The rising possession rate of dishwashers and popularity of more convenient automatic dishwashing will continue to hinder the growth of hand dishwashing products, with volume sales anticipated to fall slightly over the forecast period.
Mayeri: a brand to watch
Mayeri stands out as an interesting brand to watch in the dishwashing market over the forecast period. It has successfully grown into a regional brand, expanding its presence into neighbouring Latvia and Lithuania.
Deep discounts to attract price-sensitive consumers
Previously, Estonia has not been as focused on promotions as other countries in the region, especially Lithuania. However, with purchasing power stagnating and price sensitivity increasing, brands will likely need to increase their promotional efforts, potentially offering discounts of up to 50%, to attract consumers and drive sales over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashing industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashing in Estonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashing in Estonia?
- Which are the leading brands in Dishwashing in Estonia?
- How are products distributed in Dishwashing in Estonia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Dishwashing in Estonia - Category analysis
KEY DATA FINDINGS
Shift to automatic dishwashing drives growth in 2024
Increasing consumer education boosts demand for dishwashing additives
International players maintain their lead in 2024
Rising popularity of automatic dishwashing
Mayeri: a brand to watch
Deep discounts to attract price-sensitive consumers
Home Care in Estonia - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Dishwashing
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Dishwashing research and analysis database.
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