PROSPECTS AND OPPORTUNITIES
Buoyant outlook for the dishwashing category
The outlook for dishwashing in Egypt is positive over the forecast period, with both automatic and hand dishwashing predicted to record rising retail volume sales. The category will continue to be driven by hand dishwashing due to existing habits, affordability and the low household penetration of dishwashers.
E-commerce will support sales of automatic dishwashing products
Sales of automatic dishwashing products are expected to rise due to greater product variety and cost savings provided by e-commerce platforms. Since automatic dishwashing powders and tablets are often only accessible at hypermarkets, there has been a notable growth in sales volume through e-commerce.
Competition set to intensify in hand dishwashing
In hand dishwashing, the quality of local brands is rising in Egypt and there is potential for domestic players to take further ground from foreign players. The decrease in production costs from the devaluation of the Egyptian pound has facilitated this trend.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashing industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashing in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashing in Egypt?
- Which are the leading brands in Dishwashing in Egypt?
- How are products distributed in Dishwashing in Egypt?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Dishwashing in Egypt - Category analysis
KEY DATA FINDINGS
Population growth leads to sales growth of hand dishwashing products
Boycotts lead to sizeable shifts in competitive landscape
Automatic dishwashing volume sales rise well
Buoyant outlook for the dishwashing category
E-commerce will support sales of automatic dishwashing products
Competition set to intensify in hand dishwashing
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Competitive landscape
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DISCLAIMER
The following categories and subcategories are included:
Dishwashing
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Dishwashing research and analysis database.
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