Competitive Landscape
Top Dishwashing Brands Maintain Leadership through Innovation and Premium Formats
The dishwashing industry in Poland remains concentrated, with the top companies holding significant market shares in 2025. Grupa Inco SA leads with a 22% share, followed by Procter & Gamble Operations Polska Sp zoo with 13% and Reckitt Benckiser Poland SA with 12%.
Established Leaders Face Growing Pressure as Private Label Expands
Despite the leading position of established players, both Grupa Inco SA and Reckitt Benckiser Poland SA lost share in 2025, as Jeronimo Martins Polska SA gained ground, increasing its share from 8% in 2020 to 12% in 2025. This growth can be attributed to its private label line at the discounter Biedronka, which offers competitive pricing and enhanced product offerings.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashing industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashing in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashing in Poland?
- Which are the leading brands in Dishwashing in Poland?
- How are products distributed in Dishwashing in Poland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Dishwashing in Poland - Category analysis
Key Data Insights
Growth for Automatic Dishwashing Is Supported by Evolving Product Formats
Growth for Automatic Dishwashing Is Supported by Evolving Product Formats
Private Label Gains Traction as Consumers Seek Value
The Quick Wash Trend Fuels Demand for Efficient Products
Sustainability and Innovation Are Expected to Drive Growth across the Forecast Period
Automatic Dishwashing Is Set to Outpace Hand Dishwashing
Strategic Partnerships and Innovation Are Expected to Shape Dishwashing
Top Dishwashing Brands Maintain Leadership through Innovation and Premium Formats
Established Leaders Face Growing Pressure as Private Label Expands
Discounters Lead Dishwashing Sales with Competitive Pricing
Retail E-Commerce Remains Key for Premium Dishwashing Products
Home Care in Poland - Industry Overview
Rising Incomes, Evolving Product Formats and Sustainability Drive Growth in Home Care
Key Data Insights
Rising Incomes, Evolving Product Formats and Sustainability Drive Growth in Home Care
Laundry Care Leads Retail Value Sales Through Ongoing Innovation
Mood-Boosting Ingredients Drive Premiumisation
Sustainable Innovations Are Set to Drive Growth in Polish Households
Laundry Care Is Expected to Maintain Its Lead through Premium Offerings
Environmental Regulations and Eco-Friendly Demands Will Transform Product Development
Leading Players Maintain Strong Positions through Scale, Brand Equity and Innovation
The Narrowing Quality Gap between Private Label and Brands Intensifies Competition
Discounters Drive Home Care Sales through Affordability and Quality
Retail E-Commerce Gains Traction with Eco-Friendly and Refill Packs
Country Reports Disclaimer
The following categories and subcategories are included:
Dishwashing
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashing research and analysis database.
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